01 ноября 2024 г.

Eurobest 2008: Победители в номинации Sales Promotion

Гран-При
Type Of Entry: Product & Service
Category: Travel, Entertainment, Leisure & Retail, including E-Commerce & Restaurants
Title: HOUSE OF IMAGINATION
Advertiser/Client: HORNBACH
Product/Service: HOME IMPROVEMENT SUPERSTORES
Entrant Company, City: HEIMAT, Berlin
Country: GERMANY
Sales Promotion/Advertising Agency, City: HEIMAT, Berlin
Country: GERMANY

Золото
Type Of Entry: Product & Service
Category: Other Consumer Products (including Durable Goods)
Title: IMPOSSIBLE POSTCARD
Advertiser/Client: ADIDAS
Product/Service: ADIDAS FOOTBALL
Entrant Company, City: TBWAGERMANY, Berlin
Country: GERMANY
Sales Promotion/Advertising Agency, City: TBWAGERMANY (180TBWA), Berlin
Country: GERMANY
Type Of Entry: Product & Service
Category: Travel, Entertainment, Leisure & Retail, including E-Commerce & Restaurants
Title: HATCH AN EGG
Advertiser/Client: PLAYGROUND
Product/Service: OUTDOOR EQUIPTMENT STORES
Entrant Company, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Type Of Entry: Product & Service
Category: Travel, Entertainment, Leisure & Retail, including E-Commerce & Restaurants
Title: HATCH AN EGG
Advertiser/Client: PLAYGROUND
Product/Service: OUTDOOR EQUIPTMENT STORES
Entrant Company, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Type Of Entry: Use of Media
Category: Event & Field Marketing
Title: IMPOSSIBLE GOALKEEPER
Advertiser/Client: ADIDAS
Product/Service: ADIDAS FOOTBALL
Entrant Company, City: TBWAGERMANY, Berlin
Country: GERMANY
Sales Promotion/Advertising Agency, City: TBWAGERMANY (180TBWA), Berlin
Country: GERMANY
Type Of Entry: Use of Media
Category: Best Use of Merchandising/ In-store Marketing
Title: HATCH AN EGG
Advertiser/Client: PLAYGROUND
Product/Service: OUTDOOR EQUIPTMENT STORES
Entrant Company, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Серебро
Type Of Entry: Product & Service
Category: Fast Moving Consumer Goods
Title: CHANGE YOUR NAME IN GEROLSTEINER
Advertiser/Client: GEROLSTEINER
Product/Service: WATER
Entrant Company, City: MORTIERBRIGADE, Brussels
Country: BELGIUM
Sales Promotion/Advertising Agency, City: MORTIERBRIGADE, Brussels
Country: BELGIUM
Type Of Entry: Product & Service
Category: Fast Moving Consumer Goods
Title: ABSOLUT DISCO
Advertiser/Client: ABSOLUT COMPANY
Product/Service: VODKA
Entrant Company, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Type Of Entry: Product & Service
Category: Cars & Automotive Services
Title: DARE DAYS
Advertiser/Client: DODGE
Product/Service: DODGE
Entrant Company, City: PROXIMITY BBDO, Brussels
Country: BELGIUM
Sales Promotion/Advertising Agency, City: PROXIMITY BBDO, Brussels
Country: BELGIUM
Type Of Entry: Product & Service
Category: Cars & Automotive Services
Title: CAR DANCE PARTY
Advertiser/Client: TOYOTA
Product/Service: CARS
Entrant Company: HAPPINESS BRUSSELS
Country: BELGIUM
Sales Promotion/Advertising Agency: HAPPINESS BRUSSELS
Country: BELGIUM
Type Of Entry: Product & Service
Category: Other Consumer Products (including Durable Goods)
Title: BIGGER STORAGE IDEAS
Advertiser/Client: IKEA
Product/Service: IKEA
Entrant Company: OGILVY FRANKFURT
Country: GERMANY
Sales Promotion/Advertising Agency: OGILVY FRANKFURT
Country: GERMANY
Type Of Entry: Product & Service
Category: Travel, Entertainment, Leisure & Retail, including E-Commerce & Restaurants
Title: 3D-COVER
Advertiser/Client: IKEA DEUTSCHLAND
Product/Service: IKEA
Entrant Company, City: JUNG von MATT, Hamburg
Country: GERMANY
Sales Promotion/Advertising Agency, City: JUNG von MATT, Hamburg
Country: GERMANY
Type Of Entry: Product & Service
Category: Charities, Public Health & Safety & Public Awareness Messages
Title: PARKINSON'S APARTMENT
Advertiser/Client: DANISH PARKINSON'S DISEASE ASSOCIATION
Product/Service: CHARITY
Entrant Company, City: SAATCHI & SAATCHI, Copenhagen
Country: DENMARK
Sales Promotion/Advertising Agency, City: SAATCHI & SAATCHI, Copenhagen
Country: DENMARK
Type Of Entry: Product & Service
Category: Charities, Public Health & Safety & Public Awareness Messages
Title: TEXT A COFFIN AWAY
Advertiser/Client: MEDECINS SANS FRONTIERES/DOCTORS WITHOUT BORDERS
Product/Service: NON-PROFIT ORGANISATION
Entrant Company, City: SAATCHI & SAATCHI, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: SAATCHI & SAATCHI, Stockholm
Country: SWEDEN
Type Of Entry: Use of Media
Category: Event & Field Marketing
Title: GLACIER ART
Advertiser/Client: GREENPEACE SWITZERLAND
Product/Service: ENVIRONMENTAL AWARENESS
Entrant Company, City: EURO RSCG GROUP SWITZERLAND, Zurich
Country: SWITZERLAND
Sales Promotion/Advertising Agency, City: EURO RSCG GROUP SWITZERLAND, Zurich
Country: SWITZERLAND
Type Of Entry: Use of Media
Category: Event & Field Marketing
Title: 3D-COVER
Advertiser/Client: IKEA DEUTSCHLAND
Product/Service: IKEA
Entrant Company, City: JUNG von MATT, Hamburg
Country: GERMANY
Sales Promotion/Advertising Agency, City: JUNG von MATT, Hamburg
Country: GERMANY
Type Of Entry: Use of Media
Category: Best Integrated Promotional Campaign
Title: SINGLES
Advertiser/Client: MIGROS-GENOSSENSCHAFTS-BUND
Product/Service: SUPERMARKET
Entrant Company, City: SPILLMANN/FELSER/LEO BURNETT, Zurich
Country: SWITZERLAND
Sales Promotion/Advertising Agency, City: SPILLMANN/FELSER/LEO BURNETT, Zurich
Country: SWITZERLAND
Type Of Entry: Use of Media
Category: Best Integrated Promotional Campaign
Title: HOUSE OF IMAGINATION SALES PROMOTION
Advertiser/Client: HORNBACH
Product/Service: HOME IMPROVEMENT SUPERSTORES
Entrant Company, City: HEIMAT, Berlin
Country: GERMANY
Sales Promotion/Advertising Agency, City: HEIMAT, Berlin
Country: GERMANY
Бронза
Type Of Entry: Product & Service
Category: Fast Moving Consumer Goods
Title: BEER LABEL JEANS
Advertiser/Client: NORRLANDS GULD
Product/Service: BEER
Entrant Company, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Type Of Entry: Product & Service
Category: Travel, Entertainment, Leisure & Retail, including E-Commerce & Restaurants
Title: GAISFLOWERS
Advertiser/Client: IFK GOTEBORG
Product/Service: FOOTBALL DERBY
Entrant Company, City: ANR.BBDO, Gothenburg
Country: SWEDEN
Sales Promotion/Advertising Agency, City: ANR.BBDO, Gothenburg
Country: SWEDEN
Type Of Entry: Product & Service
Category: Publications & Media
Title: 23 DAYS. THE YOUTUBE FAN-DIARY
Advertiser/Client: GOOGLE GERMANY
Product/Service: YOUTUBE
Entrant Company, City: KOLLE REBBE WERBEAGENTUR, Hamburg
Country: GERMANY
Sales Promotion/Advertising Agency, City: KOLLE REBBE WERBEAGENTUR, Hamburg
Country: GERMANY
Type Of Entry: Product & Service
Category: Charities, Public Health & Safety & Public Awareness Messages
Title: FINGERPRINTS
Advertiser/Client: ARBEITSKREIS VORRATSDATENSPEICHERUNG
Product/Service: PRIVACY / DATA PROTECTION
Entrant Company: NORDPOL+ HAMBURG
Country: GERMANY
Sales Promotion/Advertising Agency: NORDPOL+ HAMBURG
Country: GERMANY
Type Of Entry: Use of Media
Category: Event & Field Marketing
Title: BIGGER STORAGE IDEAS
Advertiser/Client: IKEA
Product/Service: IKEA
Entrant Company: OGILVY FRANKFURT
Country: GERMANY
Sales Promotion/Advertising Agency: OGILVY FRANKFURT
Country: GERMANY
Type Of Entry: Use of Media
Category: Event & Field Marketing
Title: IMPOSSIBLE POSTCARD
Advertiser/Client: ADIDAS
Product/Service: ADIDAS FOOTBALL
Entrant Company, City: TBWAGERMANY, Berlin
Country: GERMANY
Sales Promotion/Advertising Agency, City: TBWAGERMANY (180TBWA), Berlin
Country: GERMANY
Type Of Entry: Use of Media
Category: Best Use of Merchandising/ In-store Marketing
Title: ABSOLUT DISCO
Advertiser/Client: ABSOLUT COMPANY
Product/Service: ABSOLUT VODKA
Entrant Company, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Type Of Entry: Use of Media
Category: Best Integrated Promotional Campaign
Title: HATCH AN EGG
Advertiser/Client: PLAYGROUND
Product/Service: OUTDOOR EQUIPTMENT STORES
Entrant Company, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: AKESTAM HOLST, Stockholm
Country: SWEDEN
Type Of Entry: Use of Media
Category: Best Integrated Promotional Campaign
Title: CAR DANCE PARTY
Advertiser/Client: TOYOTA
Product/Service: CARS
Entrant Company: HAPPINESS BRUSSELS
Country: BELGIUM
Sales Promotion/Advertising Agency: HAPPINESS BRUSSELS
Country: BELGIUM


Фестиваль креативной рекламы Eurobest является самым крупным европейским мероприятием подобного рода. Ежегодно Eurobest обеспечивает платформу для дискуссий, обучение, открывая большие возможности для копирайтеров, арт-директоров, руководителей средств массовой информации агентств, клиентов, менеджеров, руководителей учреждений, продюсеров, режиссеров, молодых креаторов и студентов Европы. В 2012 году фестиваль пройдет в пятый раз в Лиссабоне с 28 по 30 ноября.
Публикации
2012
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2011
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2010
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2008
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