Международный фестиваль рекламы Red Apple, который сегодня, 18 сентября стартовал в Москве на площадке Digital October, назвал первых номинантов, которое отобрало авторитетное и беспрецедентное по своему составу жюри. Sostav.ru с честью представляет шорт-листы десяти номинаций, остальные будут названы ровно через сутки.

 

TV and cinema advertising

 

Leo Burnett (France) - Edgar & Kelly Trailer 2013

ICON (Russia) - Dry mouth

Bazelevs (Russia) - Dream Away

Clemenger BBDO (New Zealand) - Mistakes

Clemenger BBDO (New Zealand) - Blazed

Wieden + Kennedy Amsterdam (Netherlands) - Play Russian

AMV BBDO (UK) - Stories are waiting in Paris

AMV BBDO (UK) - Sapeurs 90

Fresh production & Good Moscow (Russia) - There is something to be proud of

SKBD.SH (Russia) - Words are powerful

Contrapunto (Russia) - Fast autumn

 

TV and cinema ad (craft)

 

Bazelevs (Russia) - Dream Away

Fresh production (Russia) - There is something to be proud of

AMV BBDO (UK) - Stories are waiting in Paris

AMV BBDO (UK) - Sapeurs 90

AMV BBDO (UK) - Sapeurs Documentary

VGNC (Ukraine) - Hipassenger

VGNC (Ukraine) - PTSD

BBDO Belgium (Belgium) - Belgian Mountains

Voskhod (Russia) - Father

 

Creative effectiveness

 

Friends (Russia) - Share opening

ZAVOD (Russia) - Buckle up!

Leo Burnett (Russia) - A Ring To Bring Them Closer

 

Digital advertising (campaigns)

 

GRAPE (Russia) - Captured

BBDO Russia Group (Russia) - Spicy hastags

Hungry Boys (Russia) - Helpless Machine

Instinct (Russia) - NIKE Play Russian

Instinct (Russia) - NIKE OVI

Instinct (Russia) - IKEA PS 2014

Voskhod (Russia) - Put The Music On

Red Pepper (Russia) - Too young to…

Young & Rubicam (Russia) - The life-saving cable

Clemenger BBDO (Australia) - Melbourne remote control tourist

BBDO Russia Group (Russia) - Responsible Kilometres

MOST Creative Club (Russia) - Olympic Changes

BBDO Proximity (China) - NetEase. Your Thinking DNA

BBDO Proximity (Thailand) - Hairtagproject

BBDO Russia Group (Russia) - Scroll to Sochi

BBDO Belgium (Belgium) - FollowedByVolvo

Instinct (Russia) - Create What You Want

 

Digital advertising (tools)

 

Bazelevs (Russia) - Dream Away

ICON (Russia) - Dry mouth

SKBD.SH (Russia) - Words are powerful

BBDO Russia Group (Russia) - Scroll to Sochi

BBDO Proximity (Singapore) - World Under Water

Geometry Global (Russia) - Get Well Kit

VGNC (Ukraine) - PTSD

VGNC (Ukraine) - Hipassenger

Young & Rubicam (Russia) - Movies that change lives

Instinct (Russia) - IKEA PS 2014

Instinct (Russia) - Design Advice

BBDO Guerrero (Philippines) - Labels Against Women

Leo Burnett London (UK) - Second Chance

The Directors & Interactive Lab (Russia) - Peugeot Cycles Virtual Reality Race

Full Contact (Ukraine) - Kidnapping in movie theater

Agency 42 (Russia) - Alfa Activity

Freeger (Russia) - Rostelecom Olympics

Leo Burnett (Russia) - Catch a Plane

Beacon/Leo Burnett Tokyo (Japan) - Fun Fair in Your Mouth

Rabocheye nazvaniye Bureau (Russia) - LIFENEWS Mobile App

BBDO Russia Group (Russia) - Responsible Kilometres

IMPACT BBDO Dubai (UAE) - Grandparents Frame

Ogilvy (Russia) - TAMA SOCHI APP

Geometry Global (Russia) - Street Sound

BBDO Proximity (Malaysia) - KFC Phone Stack

AMV BBDO (UK) - Sapeurs Documentary

GREY Moscow (Russia) - Opel Mokka. Skiptest

Leo Burnett London (UK) - Help Get Them Home

GRAPE (Russia) - REXONA DO:MORE

 

Indoor advertising

 

Voskhod (Russia) - Put The Music On

TDI Group (Russia) - Open up your strength!

Geomentry Global (Ukraine) - Beauty

BBDO Russia Group (Russia) - Experiment 4G

 

Print advertising

 

IMPACT BBDO Dubai (UAE) - Upset Wife

IMPACT BBDO Dubai (UAE) - Failure Son

IMPACT BBDO Dubai (UAE) - Angry Boss

IMPACT BBDO Dubai (UAE) - Broken Dreams. Ballet

IMPACT BBDO Dubai (UAE) - Broken Dreams. Gymnastic

IMPACT BBDO Dubai (UAE) - Broken Dreams. Karate

Leo Burnett (France) - Upside Down

IMPACT BBDO Dubai (UAE) - Unhungry

IMPACT BBDO Dubai (UAE) - Unhungry Grandma

Geometry Global (Ukraine) - Power

Geometry Global (Ukraine) - Beauty

 

Print advertising (craft)

 

IMPACT BBDO Dubai (UAE) - Unhungry

IMPACT BBDO Dubai (UAE) - Unhungry Grandma

Depot WPF (Russia) - Grilled Masterpieces

Media-Storm (Russia) - Tablecloth. Autumn

Media-Storm (Russia) - Tablecloth.Winter

Friends (Russia) - Fire Wall

Leo Burnett (Russia) - Ark

DDB (Russia) - Wolves

 

Promo campaigns

 

Geometry Global (Russia) - Get well kit

Voskhod (Russia) - Put The Music On

TDI Group (Russia) - Musical Visiting Card

BBDO Belgium (Belgium) - JC Decaux Street View

Leo Burnett (Hong Kong) - Gift Box

Leo Burnett (Russia) - Carabiner

Leo Burnett (Russia) - Catch a plane

Young & Rubicam (Russia) - Movies that change lives

Instinct (Russia) - Create What You Want. MUSEON

Proximity Barcelona (Spain) - Audi toy story

BBDO Proximity (Malaysia) - Project Waterless

Instinct (Russia) - NIKE Flyknit

 

Label and packaging

 

JWT (Russia) - Absolut Flavors

:OTVETDESIGN (Russia) - To the mind and to the heart

Depot WPF (Russia) - Label Gap

Leo Burnett Schweiz AG (Switzerland) - National Day 2013

Depot WPF (Russia) - Finnish Haiku

Tomatdesign (Russia) - Al Market private label

Voskhod (Russia) - GrinAgro

Svoe menie (Russia) - Damn Tasty