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CYBER LIONS WINNERS 2007 |
| Name | Position | Company |
| Forsman/Bodenfors | Account Executive | Forsman & Bodenfors |
| Forsman/Bodenfors | Account Manager | Forsman & Bodenfors |
| Forsman/Bodenfors | Copywriter | Forsman & Bodenfors |
| Forman/Bodenfors | Art Director | Forsman & Bodenfors |
| Acne | Production Company | Acne |
| Acne Characters | Production Company | Acne characters |
| Kokokaka | Production Company | Kokokaka |
Synopsis:
So what happened in Shanghai? In the TV ad we follow the adventures of three architects on their way to a business meeting they absolutely can't miss. On the website we get to hear their personal views about what happened, why it did, and what roll the new Volvo S80 played.This is a car with an outside of the ordinary intuition. and the site provides a number of examples of how it helps our protagonists in a number of sticky situations.
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Type Of Entry: Websites & Microsites
Category: Household
Title: BRAWNY ACADEMY WEBSITE
Advertiser/Client: GEORGIA PACIFIC
Product/Service: BRAWNY PAPER TOWELS
Entrant Company, City: FALLON, Minneapolis
Country: USA
Advertising/Web Design Agency, City: FALLON, Minneapolis
Country: USA
Credit Details:
| Name | Position | Company |
| Kris Wixom | Art Director | Fallon |
| Alisa Sengel Wixom | Copywriter | Fallon |
| Chris Wiggins | Interactive Creative Director | Fallon |
| Eric Frost | Interactive Group Creative Director/Copywriter | Fallon |
| Andy Gugel | Interactive Art Director | Fallon |
| Sandra Nam | Interactive Producer | Fallon |
| Andy Lemay | Flash Developer | Fallon |
| Jason Striegel | Video Player Developer/Programmer | Fallon |
| Kim Witczak | Art Buyer | Fallon |
| Lachlan Badenoch | Account Planning Director | Fallon |
Synopsis:
The brand icon, the Brawny Man, became a women's advocate by starting Brawny Academy - a camp where he teaches real husbands to clean up their act. Their training was documented in a 9 episode online reality show. Launching with a :60 TV ad additional spots, virals, banners, emails, radio and PR were used to promote the webisodes and drive viewers to the site. The site featured extras like downloadable field guides with lessons women could share with their men. Although Brawny Academy is a piece of branded entertainment it was reviewed as a genuine reality TV show and critically acclaimed by Entertainment Weekly.
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Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Title: UNIQLO.COM
Advertiser/Client: UNIQLO
Product/Service: FASHION
Entrant Company, City: THA, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: THA, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Yugo Nakamura | Art Director | tha |
| Keita Kitamura | Programmer | tha |
| Kojiro Futamura | Designer | tha |
| Sayaka Matsukawa | Designer | |
| Kashiwa Sato | Creative Director | Samurai |
Synopsis:
A branding website for japanese fashion brand UNIQLO. Please check out the "Uniqlo Explorer" in current website.
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Type Of Entry: Websites & Microsites
Category: Clothing, Footwear & Accessories
Title: DAYDREAM
Advertiser/Client: WEAVE TOSHI
Product/Service: HATS
Entrant Company, City: QUBIBI, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: QUBIBI, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Kazumasa Teshigawara | Creative Director | Qubibi |
| Kazumasa Teshigawara | Art Director | Qubibi |
| Kazumasa Teshigawara | Designer | Qubibi |
| Kazumasa Teshigawara | Photographer | Qubibi |
| Kazumasa Teshigawara | Programmer | Qubibi |
| Ryo Fukuda | music | |
| Kazumasa Teshigawara | Figurative Arts(Animation) | Qubibi |
| Seiko Omura | Doll Mister |
Synopsis:
The campaign site is the 3rd special contents for Weave Toshi, a headwear manufacturer/retailer based in Tokyo and London. The main purpose of the site is enhancing the magnetism of the Weave Toshi brand for young people who are keen on trends, rather than introducing the product details. The idea that was with us through the project was something like an "unpleasant dream" - which gives audience a wet, warm, flickering, repetitive, mesmerizing feel. We wanted to make it be burnt/sticked into their eyes/ears. The interface is introduced to the user or integrated into to the site at least incongruity, with the analogy of a common cuckoo clock.
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Type Of Entry: Websites & Microsites
Category: Other Consumer Products
Title: CLEARIFICATION
Advertiser/Client: MICROSOFT
Product/Service: WINDOWS VISTA
Entrant Company, City: McCANN WORLDGROUP, San Francisco
Country: USA
Advertising/Web Design Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
2nd Advertising/Web Design Agency, City: MEKANISM, San Francisco
Country: USA
Credit Details:
| Name | Position | Company |
| Rob Bagot/John McNeil | Executive Creative Director | McCann Worldgroup |
| Tommy Means | Director and Creative Director | Mekanism |
| Demetri Martin/Tommy Means | Copywriter | |
| Stef Smith/Jason Harris/Elizabeth Morse | Producers | Mekanism |
| Ed Galvez | Agency Producer | McCann Worldgroup |
| Michael Gillette | Illustrator | Mekanism |
| Michael Gillette/Troy Cooper | Art Director | Mekanism |
| Andy Lilien | Director of Photography | |
| Demetri Martin/Greg and Nyles of Film School | Composers | |
| Lasse Jarvi | Editor | Mekanism |
Synopsis:
Clearification is the name of the multi-faceted successful buzz campaign for the launch of Microsoft Windows Vista. The campaign included a of series episodic webfilms, 30 second spots, animated puppet blogs, banners, a one-hour Comedy Central Special and a 30 city comedy tour. The campaign was created in partnership by Mekanism and McCann Worldgroup, and stars indie hipster comedian Demetri Martin. At www.clearification.com, you will find an episodic story about one man's journey to free himself from his inner clutter and find clarity. His adventure starts at the Institute for Advanced Personhood (theiap.org) and ends with clearification.
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Type Of Entry: Websites & Microsites
Category: Financial Services
Title: WELCOME TO THE BARCLAYS FAMILY
Advertiser/Client: BARCLAYS BANK
Product/Service: BANKING
Entrant Company, City: MEDIAEDGE:CIA, Paris
Country: FRANCE
Advertising/Web Design Agency, City: MEDIAEDGE:CIA, Paris
Country: FRANCE
Credit Details:
| Name | Position | Company |
| Hugues Cholez | Director | Mediaedge:cia |
| Jean Nasr | Project Manager | Mediaedge:cia |
| Fabrice Abokoun | Account Executive | Mediaedge:cia |
| Pierre Hanus | Project Manager | Mediaedge:cia |
| Christophe Dane | Deputy Manager | Mediaedge:cia |
| Karine Lyautey Trouffier | Account Manager | Mediaedge:cia |
Synopsis:
In France, Barclays was perceived as an exclusive bank for rich people due to statutory communication in the financial press. The agency proposed to open the doors of the bank to all AB1 consumers through an interactive campaign presenting Barclays and its financial products in a light-hearted way while preserving its very British image. In order to maximize the coverage of the target audience and to take advantage from a "real-time financial stream", a media partnership was set up with Yahoo Finance (please see email attachment).
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Type Of Entry: Websites & Microsites
Category: Retails & E-Commerce, incl. Restaurants
Title: COME IN TO THE CLOSET
Advertiser/Client: IKEA
Product/Service: IKEA
Entrant Company, City: FORSMAN & BODENFORS, Gothenburg
Country: SWEDEN
Advertising/Web Design Agency, City: FORSMAN & BODENFORS, Gothenburg
Country: SWEDEN
Credit Details:
| Name | Position | Company |
| Forsman/Bodenfors | Account Executive | Forsman & Bodenfors |
| Forsman/Bodenfors | Account Manager | Forsman & Bodenfors |
| Forsman/Bodenfors | Copywriter | Forsman & Bodenfors |
| Forman/Bodenfors | Art Director | Forsman & Bodenfors |
| Camp David | Production Company | Camp David |
| Kokokaka Entertainment | Production Company | Kokokaka Entertainment |
Synopsis:
Walk-in closets are the next big thing in home decoration. At IKEA, you can find everything you need to create your own personal solution. And at www.kominigarderoben.se (www.comeintothecloset.se) you'll get to peek in on five different people who have already created closets to fit their unique needs.
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Type Of Entry: Websites & Microsites
Category: Commercial Public Services
Title: ACTION HERO
Advertiser/Client: VERIZON
Product/Service: TELECOMMUNICATIONS
Entrant Company, City: R/GA, New York
Country: USA
Advertising/Web Design Agency, City: R/GA, New York
Country: USA
Credit Details:
| Name | Position | Company |
| Douglas Dauzier | Creative Director | R/GA |
| Jay Zasa | Creative Director | R/GA |
| Chris Hinkle | Associate Technical Creative Director | R/GA |
| Andrew Robinson | Associate Creative Director | R/GA |
| Kajal Gala | Interaction Designer | R/GA |
| Ross Morrison | Copywriter | R/GA |
| Seth Jablon | Art Director | R/GA |
| Memhet Irdel | Designer | R/GA |
| Reed Loar | Designer | R/GA |
| Mark Voelpel | CG Supervisor | R/GA |
Synopsis:
With Verizon Broadband, you don't just watch movies-you star in them. Designed to demonstrate the power of broadband, visitors to the site can upload their photos and be transformed into 3D action superheroes. Users also choose their own action adventure, picking a bad guy to battle against and selecting scenes, dialogue, and music. At the end of the process, the site renders a 2-minute high-quality CG movie staring the user and reflecting their choices. The movie can then be downloaded and posted to blogs, YouTube, etc.
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Type Of Entry: Websites & Microsites
Category: Corporate Information
Title: MONOFACE
Advertiser/Client: MONO
Product/Service: NEW YEAR MESSAGE
Entrant Company, City: MONO, Minneapolis
Country: USA
Advertising/Web Design Agency, City: MONO, Minneapolis
Country: USA
Credit Details:
| Name | Position | Company |
| mono | creative | mono |
| Jim Park | programmer | Jalcide |
| Stephanie Rau | photographer | Rau Barber |
Synopsis:
monoface is a simple flash site that allows viewers to seamlessly create over 750,000 different faces made up from the facial features of mono employees. The message: Happy New Year from all of us.
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Type Of Entry: Websites & Microsites
Category: Corporate Information
Title: UPDATE THE CHRISTMAS TABLE
Advertiser/Client: COOP
Product/Service: CHRISTMAS FOOD
Entrant Company, City: LOWE BRINDFORS, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: LOWE BRINDFORS, Stockholm
Country: SWEDEN
Credit Details:
| Name | Position | Company |
| Patrik Westerdahl | Art Director | Lowe Brindfors |
| Petter Lublin | Art Director | Lowe Brindfors |
| Olle Langseth | Copywriter | Lowe Brindfors |
| Maria Lundvall | Account Manager | Lowe Brindfors |
| Patrick O'Neill | Digital Director | Lowe Brindfors |
| Linda Karlsson | Production Manager | Lowe Brindfors |
| Daniel Isaksson | Motion design | Lowe Brindfors |
| Tobias Lцfgren | Motion design | Lowe Brindfors |
| Espen Bekkenbrеten | Agency Producer | Lowe Brindfors |
| Alex Kerber | Flash assistant | Lowe Brindfors |
Synopsis:
In Sweden, people are very traditional - especially when it comes to food. We eat the same Christmas dishes as our ancestors have done for hundreds of years. Many can be traced back through the generations to the time of the Vikings. Needless to say, much of this food isn't healthy or inspiring. With this campaign, Coop wants to challenge traditional notions and introduce the target group to new ideas, including healthier Christmas food. The main goal of the campaign is to "Update the Christmas table", which the visitor literally gets to experience.
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Type Of Entry: Websites & Microsites
Category: Games
Title: PACE - PURSUIT ACROSS EUROPE
Advertiser/Client: BMW GROUP
Product/Service: BMW CARS
Entrant Company, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Advertising/Web Design Agency, City: INTERONE WORLDWIDE, Munich
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Franziska von Lewinski | Project Manager | Interone Worldwide |
| Stefanie Knoren | Project Manager | Interone Worldwide |
| Matthias Schдfer | Creative Director | Interone Worldwide |
| Andrew Berglund | Executive Creative Director | Interone Worldwide |
| Johannes Mьcke | Concept Design | Interone Worldwide |
| Axel Bergander | Copywriting | Interone Worldwide |
| Sharon Moody | Copywriting | Interone Worldwide |
| Torsten Sperling | Flash Programming | Interone Worldwide |
| Karsten Gцtz | Flash Programming | Interone Worldwide |
| Thorsten Harders | Backend Programming | Interone Worldwide |
| Patrik de Jong | Art Direction | Artificial Duck |
| Dirk Hoffmann | Illustration | Artificial Duck |
Synopsis:
There are some people who refuse to put down roots. Their journey is their destination - the road is their only home. Created with these people in mind, the Pursuit Across Europe is a virtual race from Lisbon to Prague. The vehicles are the new BMW 1 Series, the BMW Z4 M and the BMW X5. They can all be equipped with the latest technologies from the BMW laboratory which can be purchased using credits won in races and challenges against opponents. Film sequences that mix Edward Hopper and film noir push the puzzling adventure further and seamlessly lead into driving sequences.
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Type Of Entry: Websites & Microsites
Category: Games
Title: THE HUNT
Advertiser/Client: VOLVO CARS CORPORATION
Product/Service: VOLVO XC90
Entrant Company, City: EURO RSCG 4D, Amstelveen
Country: THE NETHERLANDS
Advertising/Web Design Agency, City: EURO RSCG 4D, Amstelveen
Country: THE NETHERLANDS
Credit Details:
| Name | Position | Company |
| Sicco Beerda | Creative Director | Euro RSCG 4D |
| Jason Holzman | Creative Director | Euro RSCG |
| Bram de Rooij | Copywriter | Euro RSCG 4D |
| Martijn Sengers | Art Director | Euro RSCG 4D |
| Antonio Costa | Designer | Euro RSCG 4D |
| Feike Kloostra | Designer | Euro RSCG 4D |
| Edwin Nikkels | Designer | Euro RSCG 4D |
| Sabine Steinhaus | Account Director | Euro RSCG 4D |
| Jantte Decaire | Account Manager | Euro RSCG 4D |
| Production Company | FramFab Gothenburg |
Synopsis:
Sponsoring Disney's Pirates of the Caribbean: Dead Man's Chest, Volvo organises a global treasure hunt. A tricked Volvo XC90 was buried: find it and it's yours. Having picked up a treasure map at your dealership, The Hunt continues online. Hopping from website to website a 30-day journey across the Seven Seas unfolds. Unravel an old man's tale on Madeira, match broken china off Africa's coast, decipher Maya murals on Cozumel and be the first to return in Port Royal harbour. Seven finalists where flown to an island in the Bahamas for the final event: the recovery of the buried car.
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Type Of Entry: Interactive Campaigns
Category: Interactive Campaigns
Title: CLEARIFICATION
Advertiser/Client: MICROSOFT
Product/Service: WINDOWS VISTA
Entrant Company, City: MEKANISM, San Francisco
Country: USA
Advertising/Web Design Agency, City: MEKANISM, San Francisco
Country: USA
2nd Advertising/Web Design Agency, City: McCANN WORLDGROUP, San Francisco
Country: USA
Credit Details:
| Name | Position | Company |
| Rob Bagot and John McNeil | Creative Directors | McCann Worldgroup |
| Tommy Means | Director and Creative Director | Mekanism |
| Demetri Martin and Tommy Means | Copywriters | |
| Stef Smith/Jason Harris and Elizabeth Morse | Producers | Mekanism |
| Ed Galvez | Agency Producer | McCann Worldgroup |
| Michael Gillette | Illustrator | Mekanism |
| Michael Gillette and Troy Cooper | Art Directors | Mekanism |
| Andy Lilien | Director of Photography | |
| Demetri Martin and Greg and Nyles of Film School | Music | |
| Lasse Jarvi | Editor | Mekanism |
Synopsis:
Clearification is the name of the multi-faceted successful buzz campaign for the launch of Microsoft Windows Vista. The campaign included a series of episodic webfilms, 30 second spots, animated puppet blogs, banners, a one-hour Comedy Central Special and a 30 city comedy tour. The campaign was created in partnership by Mekanism and McCann Worldgroup, and stars indie hipster comedian Demetri Martin. At www.clearification.com, you will find an episodic story about one man's journey to free himself from his inner clutter and find clarity. His adventure starts at the Institute for Advanced Personhood (theiap.org) and ends with clearification.
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Type Of Entry: Online Advertising
Category: Foods and Drinks
Title: SLIM JIM TRAP BANNER
Advertiser/Client: SLIM JIM
Product/Service: SLIM JIM MEAT SNACKS
Entrant Company, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Advertising/Web Design Agency, City: CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Credit Details:
| Name | Position | Company |
| Alex Bogusky | Chief Creative Officer | Crispin Porter + Bogusky |
| Tom Adams | Creative Director | Crispin Porter + Bogusky |
| Jeff Benjamin | Interactive Creative Director | Crispin Porter + Bogusky |
| Conor McCann & Keith Scott | Art Director | Crispin Porter + Bogusky |
| Guy Rooke | Copywriter | Crispin Porter + Bogusky |
| Rupert Samuel | Director of Integrated Production | Crispin Porter + Bogusky |
| Winston Binch | Executive Integrated Producer | Crispin Porter + Bogusky |
| Sosia Bert | Integrated Producer (Interactive) | Crispin Porter + Bogusky |
| Development Partner | Squarewave |
Synopsis:
Since the beginning of time, man has been driven by one powerful force - the instinct to hunt. So to market Slim Jim meat sticks to young American males, we decided to provide the modern day 'domestic man' with something to satisfy his primal urge. We called these creatures 'snapalope'. This banner was a tool for snapalope hunters to hone their trapping skills before their next big hunt. It was responsible for 60% of the traffic that was driven to shaa.com, home of the Snapalope Hunting Association of America.
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Type Of Entry: Online Advertising
Category: Automotive Products & Services
Title: TUG
Advertiser/Client: MINI
Product/Service: MINI
Entrant Company: GLUE LONDON
Country: UNITED KINGDOM
Advertising/Web Design Agency: GLUE LONDON
Country: UNITED KINGDOM
Credit Details:
| Name | Position | Company |
| Simon Lloyd | Creative | glue London |
| Christine Turner | Creative | glue London |
| Seb Royce | Creative Director | glue London |
| Miranda Ross | Head of Planning | glue London |
| Leon Ostle | Head of Design | glue London |
| Matt Verity | Design Director | glue London |
| Simon Cam | Head of Interactive Film | glue London |
| Ben White | Digital Artist | glue London |
Synopsis:
The brief was to launch the new generation of MINIs online as part of an overall campaign. November is a tricky month to launch a car, and the challenge was to ensure that the audience understand the key product differences between the new model and the current - whilst delivering a strong brand building solution. 'Tug' uses two ad formats that worked in a partnership to make the interaction highly rewarding and unique.
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Type Of Entry: Online Advertising
Category: Automotive Products & Services
Title: FLAG
Advertiser/Client: MITSUBISHI
Product/Service: MITSUBISHI ECLIPSE
Entrant Company, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: AFRICA PROPAGANDA, Sao Paulo
Country: BRAZIL
Credit Details:
| Name | Position | Company |
| Nizan Guanaes/Sergio Gordilho/Suzana Apelbaum/Flбvio Waiteman/Humberto Fernandez | Creative Director | Africa |
| Domenico Massareto | Art Directors | Africa |
| Caio Giannella | Copywriters | Africa |
| Joгo Lopes/Natan Gambier/Ricardo Mбximo | Programmers | |
| Natбlia Gouvкa | Producer | Africa |
| Photo/3D/Ilustration/Animation | TSI Animation | |
| Mбrcio Santoro/Cecнlia Cilento/Carolina Barreto | Account Executives | Africa |
| Adrian Ferguson | Media | Africa |
Synopsis:
This teaser banner was created to promote the launch of the new 2007 Mitsubishi Eclipse.
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Type Of Entry: Online Advertising
Category: Healthcare & Medical
Title: FUN
Advertiser/Client: JOHNSON & JOHNSON
Product/Service: JONTEX CONDOMS
Entrant Company, City: McCANN ERICKSON BRASIL, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: McCANN ERICKSON BRASIL, Sao Paulo
Country: BRAZIL
Credit Details:
| Name | Position | Company |
| Adriana Cury | Creative Director | McCann Erickson |
| Miguel Genovese | Creative Director | McCann Erickson |
| Fabio Matiazzi | Associate Creative Director | McCann Erickson |
| Matheus Tapioca | Copywriter | McCann Erickson |
| Felipe Mafra | Art Director | McCann Erickson |
| Luciana Cunha | Account supervisor | McCann Erickson |
| Rafael Moreira | Programmer | McCann Erickson |
| Felipe Santos | Digital Media Manager | McCann Erickson |
| Wagner Kojo | Digital Media Planner | McCann Erickson |
| Andre Castilho | Designer | McCann Erickson |
Synopsis:
An ad that gives new meaning to interactivity in sexual relations.
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Type Of Entry: Online Advertising
Category: Travel, Entertainment & Leisure
Title: EVOLUTION
Advertiser/Client: COMPANHIA ATHLETICA
Product/Service: GYM
Entrant Company, City: DDB BRASIL, Sao Paulo
Country: BRAZIL
Advertising/Web Design Agency, City: DDB BRASIL, Sao Paulo
Country: BRAZIL
Credit Details:
| Name | Position | Company |
| Sergio Valente | Executive Creative Director | DDB Brasil |
| Julio Andery | Executive Creative Director | DDB Brasil |
| Mauricio Mazzariol | Creative Director | DDB Brasil |
| Pedro Gravena | Creative Director | DDB Brasil |
| Marcos Paulo Chagas (Focca) | Art Director | DDB Brasil |
| Maria Carolina Saraiva | Copywriter | DDB Brasil |
| Rentz | Illustrator | DDB Brasil |
| Mauricio Massaia | Flash Developer | DDB Brasil |
| Wagner Nunes | Flash Developer | DDB Brasil |
| Carmela Soanes | Copywriter | DDB Brasil |
Synopsis:
An interactive ad showing that racing has been part of man's history.
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Type Of Entry: Online Advertising
Category: Publications & Media
Title: KAMASUTRA 1.000 POSITIONS
Advertiser/Client: KABEL DEUTSCHLAND
Product/Service: REDX CLUB EROTIC CHANNEL
Entrant Company, City: JUNG von MATT, Stuttgart
Country: GERMANY
Advertising/Web Design Agency, City: JUNG von MATT, Stuttgart
Country: GERMANY
Credit Details:
| Name | Position | Company |
| Michael Zoelch | Creative Director | Jung von Matt |
| Holger Oehrlich | Creative Director | Jung von Matt |
| Oliver Mueller | Programmer | Jung von Matt |
| Stefanie Hezinger | Programmer | Jung von Matt |
| Kaspar Zwirner | Sound Designer | Jung von Matt |
| Matthias Kubitz | Copywriter | Jung von Matt |
| Andrea Waldraff | Account Executive | Jung von Matt |
| Martin Wenk | Account Supervisor | Jung von Matt |
Synopsis:
RedX Club is the 24-hour adult movie channel of Kable Deutschland, Germany's major cable TV network, showing hardcore movies on demand for every liking. The goal was to develop an interactive banner, advertising RedX Club's format 'Kamasutra'. We created a pivotable banner that the user can rotate with the computer mouse. The banner simply demonstrates with every turn: RedX Club's 'Kamasutra' offers an endless number of Positions.
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Type Of Entry: Other Online Advertising
Category: Mobile Advertising
Title: COMIC SHOGAKUKAN BOOKS
Advertiser/Client: SHOGAKUKAN
Product/Service: COMIC SHOGAKUKAN BOOKS
Entrant Company, City: DENTSU, Tokyo
Country: JAPAN
Advertising/Web Design Agency, City: DENTSU, Tokyo
Country: JAPAN
2nd Advertising/Web Design Agency, City: AOI ADVERTISING PROMOTION, Tokyo
Country: JAPAN
Credit Details:
| Name | Position | Company |
| Naoto Oiwa | Creative Director | Dentsu |
| Satoshi Nakajima | Copywriter | Dentsu |
| Kenji Kitagawa | Copywriter | Dentsu |
| Yujiro Kaizawa | Art Director | Dentsu |
| Koji Yamaguchi | Producer | Dentsu |
| Takuo Saito | Producer | Aoi Advertising Promotion |
| Yuka Osumi | Director | |
| Takeshi Nakasu | Cameraman | |
| Yuzo Tawarata | Designer | blan |
| Yousuke Saito | Designer | blan |
Synopsis:
It is an advertising campaign carried out by the major Japanese publisher Shogakukan to promote the "Comic Shogakukan Books," which is a name of a service distributing "Manga," or comics, on mobile phones, or "Keitai" as they are called in Japan. With young heavy users of Keitai as the primary target, advertising visuals were created by assemblage of two-dimensional bar codes containing URL data. The ads posted in various locations therefore provided direct entrances for accessing the Comic Shogakukan Books' Manga contents as well as becoming an advertising tool with a major impact on the targets.
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Type Of Entry: Viral Advertising
Category: Viral Video
Title: DYNAMITE SURFING
Advertiser/Client: QUIKSILVER DENMARK
Product/Service: SPORTS CLOTHING AND EQUIPMENT
Entrant Company, City: SAATCHI & SAATCHI, Copenhagen
Country: DENMARK
Advertising/Web Design Agency, City: SAATCHI & SAATCHI, Copenhagen
Country: DENMARK
Credit Details:
| Name | Position | Company |
| Simon Wooller | Creative Director | Saatchi & Saatchi |
| Rasmus Petersen | Creative | Saatchi & Saatchi |
| Lasse Bжkbo Hinke | Creative | Saatchi & Saatchi |
| Anna-Marie Elkjжr | Producer | Saatchi & Saatchi Film Dept. |
| Jan Tvilling | Postproduction/VFX | Sonne Film |
| Jonas Arnby | Director | |
| Bjшrn Vidш | Sound Designer | Freezone |
| Ulrik Boel Bentzen/Johan Svendsen | DOP | |
| Henrik Jensen | Editor | Saatchi & Saatchi |
| SIAL | Music |
Synopsis:
Quiksilver is one of the largest manufacturers of lifestyle clothing and board related equipment. The aim of this campaign was to raise awareness of Quiksilver brand and position Quiksilver as the innovator in the category. The use of Viral marketing was critical to this campaign. Through a "Core Seeding" strategy, which allowed us to communicate to the closely-knit surf community before we communicated to the wider mainstream target group. The "urban surfing" mentality is a key ingredient in Quiksilver's DNA. The viral film turned up on 95% of all surf websites worldwide within four days of it's release. So far an estimated 20 million people have seen Dynamite Surfing online.
