Cyber Lions Gold

English Synopsis Brief/ Objectives/ Target Group:
Fully remodelled international website and new online showroom for all MINI models. Film material, sound, enhanced interactivity and Flash technology turn the catchphrase multimedia into reality. MINI Relaunch Goals • Integrated character through a three-frames-setup, continuous top-navigation and content-dependent module-navigation • Homogeneity through clear and fixed positioning of page elements and navigational tools • Increased usability • Consistent use of Brand CI, definition of new online style-guide MINI Showroom Goals • Complete product information in regard to all MINI Models • Communication Focus: product substance • Great comparability between models • Logical/user-friendly navigation

English Synopsis Brief/ Objectives/ Target Group:
Synopsis: This movie is about a man who thought he was about to enter heaven, but right at that moment, he fell into hell instead. Because of his perfect way of handling business, Sun-Woo has received an absolute trust from his boss, Mr Kang - a cold-hearted, charismatic man of power. One day, Sun-Woo gets an order to watch Hee-Soo, Kang's young love. However, during the task, he gets a feeling that something is going wrong. But even before he realises anything, an irreversible war between Sun-Woo and the whole gang begins. Through bold and sharp visuals, images and interactions with strong contrast, the site shows how a man's life can dramatically change from the best to the worst. Objectives: for the promotion of a movie. Target Group: age 20-30

English Synopsis Brief/ Objectives/ Target Group:
NIKELab.com is a showcase for NIKE’s most innovative footwear and a collaborative digital installation gallery — where leading artists from around the world create engaging experiences that push the boundaries of what’s possible on the Web. While the Mayfly experience focuses on two artists celebrating the process of creating a simple, lighter shoe, the NIKE Free experience was a collection of reflections on the observation of nature as a means to understand and inspire creativity. In Restoration, 3D and Flash animation create a construction environment where users can interact with and learn about the restoration of NIKE’s first cross-training sneaker.

English Synopsis Brief/ Objectives/ Target Group:
The website was created as part of Japan FM Networks campaign featuring their 38 FM radio stations. It covered a nationwide Indies music event that took place in conjunction with the campaign, showing videos from the gigs online, allowing the listeners to send comments directly to the musicians, giving them a chance to share the excitement. The website was also responsible for an online poll that determined the participants of the final concert. It played an integral role in the campaign, which featured media of all type and successfully became the largest community website for the Japanese Indies music scene.

English Synopsis Brief/ Objectives/ Target Group:
MINI Canada had compiled a large email list of consumers from auto shows and other venues. They wanted to use a series of personalised, Flash-based emails to whittle this database down into a qualified list of leads. The objective of the third email was to introduce all MINI models and find out which one the consumer favoured. We decided to position the MINI fleet as an atypical family – each one an outcast who refuses to conform. Essentially, it’s a whole family of black sheep. An idea which syncs up perfectly with the fierce individualism of our target driver.

English Synopsis Brief/ Objectives/ Target Group:
The objective of this campaign was to make people realise the importance of physical activity in their everyday lives. Studies show that a combination of diet and exercise is the most effective way to lose weight, as it triggers a loss of body fat and a proportional increase of lean tissue, besides benefitting the cardiovascular system. Furthermore, running is an easy and accessible activity, with a decent pair of sneakers and some determination, anyone can run. In order to transmit this message and increase the number of running fans at the Companhia Athletica Gym, we developed this humorous campaign.

English Synopsis Brief/ Objectives/ Target Group:
Adidas decided to use the Internet to divulge Adidas a3 superstar ultra, specially designed for basketball. This vertical interactive banner was online in sports websites. Internet users got curious once they couldn't reach the tennis that is in the upper side of the banner. The signature explains it: a3 superstar ultra. The shoe for real basketball players.

English Synopsis Brief/ Objectives/ Target Group:
Autumn 2004: 3 – the telecommunications company – is riding a strong tail wind. Their handsets sell like never before. So, when they decide to re-release their top selling handset, now in a black coloured limited edition, all hell breaks loose. 3 asked us to get out on the field and document the havoc.

English Synopsis Brief/ Objectives/ Target Group:
This ad demonstrates the agility and precision of Fedex services using an analogy involving a watch.

English Synopsis Brief/ Objectives/ Target Group:
These humorous commercials, for AppealNow.com (a website appealing against unfair parking tickets) depict traffic wardens (some would say accurately) in a less than flattering light. These simple virals are designed to shock, and are well executed by a talented cast; shot in a Cinema Verity style. You will never look at a traffic warden in the same way again.

English Synopsis Brief/ Objectives/ Target Group:
These humorous commercials, for AppealNow.com (a website appealing against unfair parking tickets) depict traffic wardens (some would say accurately) in a less than flattering light. These simple virals are designed to shock, and are well executed by a talented cast; shot in a Cinema Verity style. You will never look at a traffic warden in the same way again.

English Synopsis Brief/ Objectives/ Target Group:
Super Monkey Ball Deluxe is a fun video game, popular amongst 10-14 year-olds. Sega wanted to open a new market and target an older audience of college-age 18-25 year-olds with a viral buzz effort. We set out to create an episodic story that resembled a TV sit-com complete with theme song. Users were effectively encouraged to opt-in for more episodes and send on to friends.

English Synopsis Brief/ Objectives/ Target Group:
Client's Brief: challenge consumer perceptions of Volvo as a boxy, dull, safe brand by revealing the exciting reality of the modern day Volvo experience. Marketing Objectives: demonstrate Volvo's unique focus upon building cars for real life challenges. Provoke brand reappraisal by confronting consumers with the reality of the modern Volvo experience and the modern Volvo owner. Use online initiatives to incentivise consumers to spend time exploring Volvo, thereby increasing product consideration. Target Audience: the target was as broad as Volvo's . Demographically, higher income, well-educated, 30-55 year-old men and women, across all lifestages.

English Synopsis Brief/ Objectives/ Target Group:
In a pro-active measure against iconic brand counterfeiting, we established the Counter Counterfeit Commission (CCC) which pervaded the public with a 10-minute DVD, a magazine insert, alerts in automotive classified publications and a grass roots effort at the NY Auto Show. Along with these efforts the CCC's website, counterfeitmini.org, is a resource for consumers to learn more about the problem and post suspected fakes. Mini4Auction.com, auctions counterfeit MINIs, although the auctions are all conveniently closed. To further legitimise the CCC's claim, we created a pop-up on miniusa.com that warned surfers that counterfeit MINIs are on the loose. The pop-up provided a viral phone number and encouraged them to call and report any counterfeit MINIs they may have seen.