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Type of entry: Websites
Category: Beauty & Luxury Products
Title: COME CLEAN
Advertiser: METHOD
Product or Service: BEAUTY CLEANING
Advertising / Design Agency, City:CRISPIN PORTER + BOGUSKY, Miami
Country: USA
Creative Director: Ecd:alex Bogusky/Cd:andrew Keller/Icd:jeff Benjamin/Acd:franklintipton
Art Director: Mike Ferrare
Copywriter: Bob Cianfrone/Paul Johnson/Dustin Ballard/Jake Milkosh
Designer: Rahul Panchal
Technical Director: Programmers: Juan Morales/Jason Soros/Barbarian Group
Account Executive: Copywriter(s): Mike Howard/Brian Tierney/Ryan Kutcher
Director: Copywriter(s):jackie Hathiramani/Justin Kramm/Evan Fry
Advertiser's Supervisor: Copywriter(s): Larry Corwin/Ronny Northrop/David Gonzales
English Synopsis Brief/ Objectives/ Target Group:
We launched a viral campaign for Method's Holiday Cleaning Kit with the Come Clean website.
This viral website lets people start the New Year fresh by letting them confess to things they have done during the past year - it captures people's confessions and then streams them in a screensaver and on the website. When confessions are entered, a woman's voice reacts and tells the person that what they've done is wrong, but that they are forgiven.
They can also see and buy the Holiday Kit.
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Type of entry: Other Interactive Communication Tools
Category: Miscellaneous
Title: REALITY ADVERTISING
Advertiser: HENKEL
Product or Service: SUPER BONDER INSTANT GLUE
Advertising / Design Agency, City:DDB BRASIL, Sao Paulo
Country: BRAZIL
Creative Director: Sergio Valente/Wilson Mateos/Marcos Medeiros/Fernanda Romano
Art Director: Cris Santoro/Pedro Gravena/Maurнcio Mazzariol/Alexandre d'Albergaria
Copywriter: Keke Toledo
Technical Director: Internet DDB Brasil
Account Executive: Jose Boralli
Producer: Heloisa Lima/Roberta Padilla/Renata Oliveira/Sandra Zimb/Helena Bordon
Director: Fernanda Romano
Advertiser's Supervisor: Joel Amorim/Ricardo Martinez
English Synopsis Brief/ Objectives/ Target Group:
Only the Internet gives us the real possibility of exposing a product 24-hours, uninterrupted. It was a perfect opportunity to create a real-time proof of SuperBonder's well-known benefit: it sticks forever.
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