 | Cannes Lions 2005
Films
Gold
Part 2
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Category: Banking, Investment & Insurance
Title: BRAILLE
Advertiser: DEXIA
Product or Service: AXION YOUTH BANKING
Advertising Agency DUVAL GUILLAUME BRUSSELS
Country: BELGIUM
Creative Director: Jens Mortier
Copywriter: Katrien Bottez
Art Director: Peter Ampe
Agency Producer: Andreas Hasle
Production Company, City: CZAR.BE, Brussels
Country: BELGIUM
Director: Lionel Goldstein
Producer: Ruben Goots
D.O.P/Lighting Cameraman: Lieven van Baelen
Sound/Design Arrangement: Masda/Hans Helewout
Account Supervisor: Emily Rammant/Inez de Pooter
Advertiser's Supervisor: Staf Helbig/Dirk Schyvinck
Synopsis:
A very spotty boy finds out that the spots on his face spell beautiful stories in braille.
He sells the stories and makes a fortune.
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Category: Corporate Image
Title: UNSTOPPABLE
Advertiser: ADIDAS
Product or Service: APPAREL
Advertising Agency, City:TBWA\CHIAT\DAY, San Francisco
Country: USA
Creative Director: Chuck McBride/Geoff Edwards/Scott Duchon
Copywriter: Scott Duchon
Art Director: Geoff Edwards
Agency Producer: Jennifer Golub (Exec Producer) Andrea Bustabade (Asst. Producer)
Production Company, City: SMUGGLER, Los Angeles
Country: USA
Director: Brian Beletec
D.O.P/Lighting Cameraman: Jeff Cronenweth
Editor: Maury Loeb
Sound/Design Arrangement: Ren Klyce (Mit Out Sound)
Account Supervisor: Mike Zlatoper/Doug Sweeny
Synopsis:
Tracy McGrady is a scoring machine. He is nearly impossible to stop, even for the NBA’s best
defenders. “Unstoppable” takes this one step further. The tenacity of T-MAC is shown in a
practice setting where he’s playing against more than himself, and more than your average
defense.
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Category: Corporate Image
Title: HELLO TOMORROW
Advertiser: ADIDAS
Product or Service: FOOTWEAR
Advertising Agency, City:TBWA\CHIAT\DAY, San Francisco
Country: USA
Creative Director: Lee Clow/Chuck McBride/Joe Kayser
Copywriter: Chuck McBride
Art Director: Joe Kayser
Agency Producer: Jennifer Golub
Production Company, City: MJZ, Los Angeles
Country: USA
Director: Spike Jonze
Producer: Vincent Landay
D.O.P/Lighting Cameraman: Ellen Kraus
Editor: Haines Hall W/Spot Welders
Music: Karen O Of The Yeah/Yeah/Yeahs (Squeak-e-clean)
Account Supervisor: Doug Sweeny
Synopsis:
Adidas 1 is the first shoe with a computer. “Hello Tomorrow” demonstrates that with every step
these magical shoes can create an entirely new world out of nothing. It is a story of rebirth and
taking your first steps - again.
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Category: Public Health & Safety
Title: VIBRATORS
Advertiser: AIDES
Product or Service: AIDS AWARENESS
Advertising Agency, City:TBWA\PARIS, Boulogne-Billancourt
Country: FRANCE
Creative Director: Erik Vervroegen
Copywriter: Vйronique Sels/Erik Vervroegen
Art Director: Erik Vervroegen
Production Company, City: WANDA PRODUCTIONS, La Plaine Saint-Denis
Country: FRANCE
Music: Vibrators/Baby Baby
Synopsis:
As a little girl grows into beautiful young woman, she discovers that love isn't always easy. After a
series of dating catastrophes, she finally meets the man of her dreams.
TAG : Live long enough to find the right one. Protect yourself.
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Category: Public Awareness Messages
Title: LOST MONEY
Advertiser: ENERGY POLICY AND PLANNING OFFICE
Product or Service: ENERGY CONSERVATION
Advertising Agency, City:SAATCHI & SAATCHI THAILAND, Bangkok
Country: THAILAND
Creative Director: Jureeporn Thaidumrong
Copywriter: Wiparat Nantananontchai
Art Director: Thana Rittirajcomporn/Tawatchai Suknipitapong
Agency Producer: Chainarong Wattanathanakun
Production Company, City: PHENOMENA, Bangkok
Country: THAILAND
Director: Thanonchai Sornsrivichai
Producer: Piyawan Mungkung
D.O.P/Lighting Cameraman: Tweesak Kumpati
Editor: Manop Boonwipas
Music: Cine Digital
Sound/Design Arrangement: Cine Digital
Account Supervisor: Oranat Asanasen/Anchalika Wachirapagon/Vorarat Samakayanusorn
Advertiser's Supervisor: Pornsuree Kornuntha/Dharinee Namsirichai/Somkid Sathasomboon
Synopsis:
Mr. Energy helps a man trace where all his money has gone to reveal a punk revving the engine of a huge truck and explains how everyone's money contributes to an oil price absorption fund which irresponsible drivers deplete. Angry, the man gives the punk his just desserts.
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Category: Public Awareness Messages
Title: MOUSE TRAP
Advertiser: ENERGY POLICY AND PLANNING OFFICE
Product or Service: ENERGY CONSERVATION
Advertising Agency, City:SAATCHI & SAATCHI THAILAND, Bangkok
Country: THAILAND
Creative Director: Jureeporn Thaidumrong
Copywriter: Wiparat Nantananontchai
Art Director: Thana Rittirajcomporn/Tawatchai Suknipitapong
Agency Producer: Chainarong Wattanathanakun
Production Company, City: PHENOMENA, Bangkok
Country: THAILAND
Director: Thanonchai Sornsrivichai
Producer: Piyawan Mungkung
D.O.P/Lighting Cameraman: Tweesak Kumpati
Editor: Manop Boonwipas
Music: Cine Digital
Sound/Design Arrangement: Cine Digital
Account Supervisor: Oranat Asanasen/Anchalika Wachirapagon/Vorarat Samakayanusorn
Advertiser's Supervisor: Pornsuree Kornuntha/Dharinee Namsirichai/Somkid Sathasomboon
Synopsis:
Mr. Energy explains how maintaining 90km/h saves energy and demonstrates how to reduce maniac, gas guzzling drivers via use of a mouse trap.
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Category: Public Awareness Messages
Title: MADAM
Advertiser: ENERGY POLICY AND PLANNING OFFICE
Product or Service: ENERGY CONSERVATION
Advertising Agency, City:SAATCHI & SAATCHI THAILAND, Bangkok
Country: THAILAND
Creative Director: Jureeporn Thaidumrong
Copywriter: Wiparat Nantananontchai
Art Director: Thana Rittirajcomporn/Tawatchai Suknipitapong
Agency Producer: Chainarong Wattanathanakun
Production Company, City: PHENOMENA, Bangkok
Country: THAILAND
Director: Thanonchai Sornsrivichai
Producer: Piyawan Mungkung
D.O.P/Lighting Cameraman: Tweesak Kumpati
Editor: Manop Boonwipas
Music: Cine Digital
Sound/Design Arrangement: Cine Digital
Account Supervisor: Oranat Asanasen/Anchalika Wachirapagon/Vorarat Samakayanusorn
Advertiser's Supervisor: Pornsuree Kornuntha/Dharinee Namsirichai/Somkid Sathasomboon
Synopsis:
As a rich woman complains how expensive petrol costs Mr. Energy appears and suggests an energy saving method which she's happy to try. She nearly faints when all the valuables in her trunk are taken away by the locals.
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Category: Fundraising & Appeals
Title: MAGIC
Advertiser: PONLE CORAZУN
Product or Service: MOTHERS OF THE HEART CAMPAIGN
Advertising Agency, City:LEO BURNETT DEL PERU, Lima
Country: PERU
Creative Director: Juan Carlos Gуmez de la Torre
Art Director: Beatriz Caravedo/Alvaro Ramos
Agency Producer: Ursula Torres
Production Company, City: 7 SAMURAI CINE, Lima
Country: PERU
Director: EL CLAN ( Alvaro Velarde/Tito Kцster)
Producer: Katy Klauer
D.O.P/Lighting Cameraman: Beto Gutiйrrez
Editor: Daniel Ayllуn
Music: Euding Maeshiro
Sound/Design Arrangement: Digital
Account Supervisor: Claudia Maldonado
Advertiser's Supervisor: Pilar de la Piedra
Synopsis:
A magician collects money from the public by offering his hat, when he suddenly faces a child with cancer: he has no hair. So he puts the hat in the child's head. When he takes it out, the child is full of hair and joy: the magic of solidarity has worked.
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Category: Fundraising & Appeals
Title: VENTRILOQUIST
Advertiser: NSPCC
Product or Service: CHILD PROTECTION CHARITY
Advertising Agency, City:SAATCHI & SAATCHI, London
Country: UNITED KINGDOM
Creative Director: Tony Granger
Copywriter: Leo Premutico
Art Director: Jan Jacobs
Agency Producer: Manuela Franzini
Production Company, City: LARGE, London
Country: UNITED KINGDOM
Director: Danny Kleinmann
Producer: Johnnie Frankel
D.O.P/Lighting Cameraman: John Mathieson
Editor: Steve Gandolfi
Music: Michael Andrews/Carpation Ridge
Sound/Design Arrangement: Grand Central
Account Supervisor: Jason Briggs
Synopsis:
For abused children the abuse doesn't stop when the abuser does. Abusers manipulate children so they are unable to do the only thing that will help
save them, to speak up about it.
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Category: Best Use of Music
Title: HELLO TOMORROW
Advertiser: ADIDAS
Product or Service: FOOTWEAR & APPAREL
Advertising Agency, City:TBWA\CHIAT\DAY, San Francisco
Country: USA
Creative Director: Lee Clow/Chuck McBride/Joe Kayser
Copywriter: Chuck McBride
Art Director: Joe Kayser
Agency Producer: Jennifer Golub
Production Company, City: MJZ, Los Angeles
Country: USA
Director: Spike Jonze
Producer: Vincent Landay (Executive Producer)
D.O.P/Lighting Cameraman: Ellen Kraus
Editor: Haines Hall
Music: Karen O Of The Yeah/Yeah/Yeahs (Squeak-e-clean)
Account Supervisor: Doug Sweeny
Synopsis:
Adidas 1 is the first shoe with a computer. “Hello Tomorrow” demonstrates that with every step
these magical shoes can create an entirely new world out of nothing. It is a story of rebirth and
taking your first steps - again.
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14.09. 22:58 SAATCHI THAILAND
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