Работы-победители старейшего и престижнейшего английского фестиваля дизайна и рекламы D&AD Awards

Профессионалы, задействованные в сфере рекламы и дизайна, отмечают, что ценность фестиваля состоит не только в его самобытности, богатой истории и престижности, но и в определенном предопределении результатов «рекламного Вудстока», фестиваля Каннские Львы, который, кстати, состоится уже через месяц. И, судя по беспрецедентным результатам D&AD - вручение шести высших наград, - будет щедр на статуэтки.

Всего было вручено 64 знака отличия - 58 Желтых и 6 Черных Карандашей. Кроме стандартных номинаций вроде TV & Cinema Advertising, Poster Advertising и Product Design, награды также вручались в таких экзотических категориях как Book Design, Environmental Design, Gaming, Digital Installation. Карандаши с фестиваля забрали с собой представители 14 стран. На первом месте Англия с 29 наградами, что ставит под сомнение непредвзятость и объективность судейского жюри, на втором Америка, затем Япония. Один из призов достался агентству из Пуэрто-Рико. Лидер по количеству наград - агентство Fallon, London с пятью карандашиками.

Черные Карандаши

Online Advertising / Digital Advertising Campaigns Онлайн-кампания «Uniqlock», созданная для японского ритейлера одежды Uniqlo в студии Projector Inc, получила Черный Карандаш за необычный креатив, сутью которого стал синтез танца и звука для создания вечных, постоянно показывающих точное время, онлайн-часов. Uniqlock Creative Director Koichiro Tanaka Executive Creative Director Yoshiaki Nagasaki Interactive Designer Yukio Sato Interactive Designer Keiichi Tozaki Art Director Takayuki Sugihara Copywriter Koichiro Tanaka Director Yuichi Kodama Producer Takaharu Hatori Producer Hiroyuki Kojima Sound Designer Fantastic Plastic Machine Choreographer Air:man Digital Agency Projector Advertising Agency Paragraph Marketing Manager Kentaro Katsube

Poster Advertising / Poster Advertising Campaigns Агентство The Partners разработало одну кампанию аж для двух, на первый взгляд абсолютно не связанных между собой, клиентов - Лондонской Национальной Галерее и компании Hewlett Packard. Для этого они развесили по Лондону постеры, являющиеся репродукциями собрания картин Музея. The National Gallery Grand Tour Project Manager Donna Hemley Project Manager Andrew Webster Design Director Robert Ball Website Digit London Art Director Jim Prior Art Director Greg Quinton Copywriter Jim Davis Designer Kevin Lan Designer Paul Currah Branding Agency The Partners Client The National Gallery

Product Design Две высшие награды в категории Product Design получила компания Стива Джобса Apple за разработку персонального компьютера IMac и супер популярного IPhone. IMAC Designer Steve Jobs Designer Duncan Kerr Designer Shin Nishibori Designer Matthew Rohrbach Designer Doug Satzger Designer Christopher Stringer Designer Eugene Whang Designer Rico Zorkendorfer Designer Bart Andre Designer Daniel Coster Designer Daniele De luliis Designer Jonathan Ive

IPHONE Designer Steve Jobs Designer Duncan Kerr Designer Shin Nishibori Designer Matthew Rohrbach Designer Doug Satzger Designer Christopher Stringer Designer Eugene Whang Designer Rico Zorkendorfer Designer Bart Andre Designer Daniel Coster Designer Daniele De Iuliis Designer Jonathan Ive

TV & Cinema Advertising & TV & Cinema Crafts / Use of Music Первый из шести Черных Карандашей, был отдан знаменитому ролику Gorilla для шоколада Cadbury. О популярности этого видео свидетельствуют невообразимое количество наград полученных на различных фестивалях рекламы, миллионы просмотров ролика на YouTube, отдельная статья на Wikpedia.org и другие знаки отличия, смысл которых, впрочем, не очень понятен для российской аудитории. Director Juan Cabral Copywriter Juan Cabral Art Director Juan Cabral Executive Creative Director Richard Flintham Creative Director Juan Cabral Producer Matthew Fone Production Company Blink Productions Post Production MPC Advertising Agency Fallon London Agency Producer Nicky Barnes Editor Joe Guest Lighting Cameraperson Daniel Bronks Sound Designer Parv Thind Planner Tamsin Davies Account Handler Chris Willingham Marketing Director Uk, Cadbury Phil Rumbol Music Artist Phil Collins

Websites Он-лайн кампания «Get the Glass» для California Milk Processors агентства Goodby Silverstein & Partners. На сайте GETTHEGLASS.COM пользователям предлагают поиграть в захватывающую игру, а заодно и узнать больше о рекламируемом молоке. MILK GET THE GLASS SITE Executive Creative Director Jeff Goodby Creative Director David Eriksson Creative Director Pat McKay Creative Director Feh Tarty Interactive Creative Director Will McGinness Associate Interactive Creative Director Ronny Northrop Director of Interactive Production Mike Geiger Senior Interactive Producer Heather Wischmann Associate Interactive Producer Kelsie Van Deman Senior Art Director Jorge Calleja Art Director Robert Lindstr�m Art Director Brian Gunderson Art Director Katie McCarthy Art Director Jessica Shank Senior Copywriter Paul Charney Copywriter Katie McCarthy Copywriter Jessica Shank Creative Coordinator Asya Soloian Lead Flash Developer Klas Kroon Broadcast Producer Michael Damiani Advertising Agency Goodby, Silverstein & Partners Account Manager Ashley Weber Account Director Martha Jurzynski

Желтые Карандаши

Art Direction WOMENSWEAR Marketing Director Julia Bowe Marketing Manager Fran Page Art Director Grant Parker Art Director Joanna Wenley Art Buyer Daniel Moorey Designer Dan Broad Designer Mary Lam Copywriter Grant Parker Copywriter Joanna Wenley Photographer Wayne Parker Photographer Beate Sonnenberg Typographer Oliver Watts Creative Director Adam Tucker Planner Elisa Edmonds Account Handler Philip Heimann Advertising Agency DDB London Client (Company) Harvey Nichols Brand Wonderful Life

Book Design SCHILD'S LADDER / HYPERION / THE SEPARATION / BLOOD MUSIC / ALTERED CARBON / FAIRYLAND / EVOLUTION Publisher Simon Spanton Illustrator Emma Wallace Designer Emma Wallace Creative Director Lucie Stericker Client Gollancz

Branding DOWN BELOW MENU / POST CARD / APPOINTMENT CARD / PRESENTATION Designer Celene Gee Designer Lisa Greenberg Art Director Celene Gee Art Director Lisa Greenberg Copywriter Trevor Schoenfeld Illustrator Rob Hooper Advertising Agency GJP Advertising & Design Account Handler Lisa Greenberg Account Handler Trevor Schoenfeld Client Natalie Gee

Broadcast Innovations HBO VOYEUR Broadcast Innovations & Integrated / Integrated Director Jake Scott Copywriter David Carter Copywriter Greg Hahn Copywriter Mike Smith Art Director David Carter Producer Jules Daly Producer Fran McGivern Producer David Mitchell Chief Creative Officer Bill Bruce Chief Creative Officer David Lubars Executive Creative Director Greg Hahn Senior Creative Director David Carter Senior Creative Director Mike Smith Director Of Integrated Production Brian DiLorenzo Agency Producer Jiffy Iuen Account Handler Jessica Mailloux Account Handler Robert Rawley Account Handler Juliane Sunderland Client (Company) Cindy Matero

Broadcast Innovations THE AD AUCTION CAMPAIGN Broadcast Innovations / Broadcast Innovations Director Denis Thybaud Copywriter Olivier Apers Art Director Hugues Pinguet Creative Director St?phane Xiberras Chief Executive Officer Alexander Von Schirmeister Production Company Cosa Advertising Agency BETC Euro RSCG Agency Producer Fabrice Brovelli Agency Producer David Green Editor Mathieu Hue Music Arranger Birdy Nam Nam (Yuksek Remix) Marketing Manager Cedric Mathorel Account Handler Raphael de Andreis Account Handler Philippe Brandt Account Handler Xavier Royaux Client eBay France Brand eBay

Digital Installations / Digital Installations Digital Installations Environmental Design REACTABLE Digital Installations / Digital Installations Creator Marcos Alonso Creator Gunter Geiger Creator Sergi Jord Creator Martin Kaltenbrunner

Direct / Digital Direct DON'T LEAVE Art Director Teonghoe Teng Art Director Kama Yu Copywriter Zhao Fei Copywriter Doug Schiff Creative Director Dirk Eschenbacher Creative Director Doug Schiff Multimedia Director Ryan Liu Accounts Director Brian Li Client WWF

Direct / Digital Direct OLYMPUS PT-029 'UNDERWATERCASE' Art Director John Gloeden Copywriter Stefan Meske Copywriter Eskil Puhl Creative Director Dirk Haeusermann Creative Director Matthias Harbeck Producer Steffi Beck Agency Producer Fedja Burmeister Editor Johannes Kollender Agency Producer Corinna Nugent Sound Design MassiveMusic Amsterdam Account Handler Amelie Hoffmann Marketing Manager Sabine Siehl Client Olympus Europa Brand Olympus Marketing Manager Uwe Lussem

Environmental Design LIVRARIA DA VILA Architect Isay Weinfeld Collaborator Architect Domingos Pascali Project Architect Marcelo Alvarenga Project Architect Juliana Garcia Project Architect Leandro Garcia Project Manager Monica Cappa Santoni Client Samuel Seibel Brand Livraria da Vila

Direct / Digital Environmental Design SOUND OF THE SQUARES Environmental Design / Leisure & Tourism Art Director Jan Schmelter Art Director Kristin Trumper Software Development And Sound Lab Programming Sebastin Oschatz Composition pulse Of The City And Artistic Audio Consultant For Sound Lab Chriz Oz Creative Director Stefan Weil Design Group Christoph Alker Client Stadtmarketing Mannheim

Environmental Design THE BELGRADE THEATRE Environmental Design / Leisure & Tourism Architect Rawden Pettitt Architect Alan Stanton Structural Engineer David Cooper Services Engineer Stephen Brackin Theatre Consultant Neil Morton Acoustic Engineer Helen Butcher Client David Beidas

Environmental Design PRIME TIME Environmental Design / Public Space & Community Architect Marcio Kogan Architect Collaborator Samanta Cafardo Architect Collaborator Carolina Castroviejo Architect Collaborator Renata Furlanetto Architect Collaborator Suzana Glogowski Architect Collaborator Eduardo Glycerio Architect Collaborator Gabriel Kogan Architect Collaborator Maria Cristina Motta Architect Collaborator Oswaldo Pessano Architect Collaborator Diana Radomysler Architect Collaborator Mariana Simas Co-Author Lair Reis

Environmental Design MACHIYA OFFICE Environmental Design / Workplace Architect Toru Kashihara Architect Hirotaka Satoh Technical Designer Yasuhiro Watanabe Technical Designer Taro Yokoyama Design Director Nagato Oda Manufacturer Fukuda Corporation Client (Company) Hozumi Oda

Environmental Design BISJ POLES, SCULPTURES FROM THE RAINFOREST Environmental Design / Exhibitions Creative Designer Caspar Conijn Technical Designer Martijn Sas Design Director Kossmann.dejong Graphic Designer Lieke Neuman Lighting Design Rapenburg Plaza Film Content Roy Villevoye Film Production Tungsten Studio Creative Director Herman Kossmann Manufacturer Vecht Metrieur Client Tropenmuseum

Environmental Design PINK PROJECT Environmental Design / Installations Lighting Designer Herve Descottes Curator Brad Pitt Co-Producer Nina Killeen Co-Producer Stephan Rehage Executive Producer Stefan Beese Architectural Firm Graft Client Tom Darden III

Gaming MILK GET THE GLASS GAME Gaming / Online Games Executive Creative Director Jeff Goodby Creative Director David Eriksson Creative Director Pat McKay Creative Director Feh Tarty Interactive Creative Director Will McGinness Director Of Interactive Production Mike Geiger Senior Interactive Producer Heather Wischmann Associate Interactive Producer Kelsie Van Deman Designer Robert Lindstr?m Senior Art Director Jorge Celleja Art Director Brian Gunderson Art Director Katie McCarthy Art Director Jessica Shank Senior Copywriter Paul Charney Copywriter Katie McCarthy Copywriter Jessica Shank Creative Coordinator Asya Soloian Producer Michael Damiani Production Company North Kingdom Lead Flash Development Klas Kroon Advertising Agency Goodby, Silverstein & Partners Account Handler Marth Jurzynski

Gaming SUPER MARIO GALAXY Gaming / Online Games Developer Nintendo Producer Shigeru Miyamoto Executive Producer Satoru Iwata Marketing Manager (Client) Dawn Paine Publisher (Individual) Nintendo Brand Manager (Client) Robert Lowe Client (Company) Nintendo UK Brand Nintendo

Gaming THE LEGEND OF ZELDA: PHANTOM HOURGLASS Gaming / Handheld Games Developer Nintendo Producer Eiji Aonuma Executive Producer Satoru Iwata Marketing Manager (Client) Dawn Paine Publisher (Individual) Nintendo Brand Manager (Client) James Honeywell Client (Company) Nintendo Brand Nintendo

Illustration SOMETIMES I THINK, SOMETIMES I AM Illustration / Book Design Illustrator Sara Fanelli Art Director Sara Fanelli Designer Sara Fanelli Designer Bruno Monguzzi Typographer Sara Fanelli Photographer Tate Photography Design Director Sara Fanelli Print Producer Sarah Tucker Client Roger Thorp

Integrated BELIEVE Integrated / Integrated Art Director Nate Able Art Director Elliot Harris Art Director Tim Steir Art Director Ben Wolan Copywriter Mat Bunnell Copywriter Rick Herrera Copywriter Cameron Mitchell Strategy Director Mike Harris Creative Director Scott Duchon Creative Director Geoff Edwards Creative Director John Patroulis Director Simon McQuoid Director Rupert Sanders Producer Gary Rose Producer David Zander Production Company GO! Films Production Company MJZ Advertising Agency McCann Worldgroup San Francisco Agency Producer Vince Genovese Agency Producer Hannah Murray Editor Dick Gordon Editor Andrea MacArthur Editor Connor McDonald Editor Matt Murphy Figurines Stan Winston Studios Miniature Landscape New Deal Studios Account Handler Matt Stiker Interactive Agency AKQA SF

Integrated COKE VS COKE ZERO Integrated / Integrated Art Director Dayoung Ewart Copywriter Adrian Alexander Copywriter Erkki Izarra Designer Charles Carlson Designer Jiwon Lee Designer Matt Payson Creative Director Jeff Benjamin Creative Director Alex Burnard Creative Director Dave Schiff Director Fred Goss Production Company Villians, Nutmeg Editor Jason MacDonald Executive Producer Richard Goldstein Post Production Riot Integrated Producer Matthew Anderson Integrated Producer Myke Gerstein Executive Integrated Producer Winston Binch Editorial Company Cosmo Street NY Agency Crispin Porter + Bogusky Development Partner Avatar Labs Engineer Rob Fielack Music Beacon Street

Magazine & Newspaper Design CARL*S CARS ISSUES 19,20,21,22 Magazine & Newspaper Design / Entire Magazines Art Director St?phanie Dumont Creative Director Stephanie Dumont Publisher Carl*s Cars Illustrator Jan Hykon Robson Photographer Barry Lewis Editor in Chief Karl Eirik Haug

Magazine & Newspaper Design FANTASTIC MAN Magazine & Newspaper Design / Entire Magazines Magazine & Newspaper Design / Entire Magazines Art Director Jop van Bennekom Creative Director Jop van Bennekom Editor in Chief Gert Jonkers

Mobile Marketing LYNX 'GET IN THERE' MOBILE TOOLS Mobile Marketing / Mobile Marketing Art Director Hugo Bierschenk Art Director Andy Clough Art Director Richard McGrann Art Director Dean Woodhouse Mobile Copywriter Hugo Bierschenk Mobile Copywriter Andy Clough Mobile Copywriter Richard McGrann Mobile Copywriter Dean Woodhouse Mobile Designer Rich Kennedy Mobile Developer Peter Sells Mobile Production Company Golden Gekko Creative Director Rosie Arnold Advertising Agency Bartle Bogle Hegarty Account Handler Kristin Goto Account Handler Rick Hirst Account Handler Richard Lawson Project Manager Philip Dabrowski Planning Director Jonathan Bottomley Engagement Planning Director Jason Gonsalves Engagement Planner Jerome Courtial Brand Manager Jon McCarthy

Mobile Marketing WORLD'S WORST WAR Mobile Marketing / Mobile Marketing Art Director Katsuhiko Suzuki Technical Director Mitsugu Yabe Technical Director Hidenori Ishikawa Brand Manager Atsushi Ohbora Marketing Manager Noriko Shibayama Senior Creative Director Masaru Kitakaze Copywriter Taku Tsuboi Illustrator Yusei Kakizaki Illustrator Shuhei Kuwabara Illustrator Ryo Kadowaki Illustrator Katsuhiko Suzuki Mobile Developer Yukihiro Sawa Mobile Developer Chinatsu Gocho Mobile Developer Keita Yagi Creative Director Katsuhiko Suzuki Creative Director Mitsugu Yabe Mobile Copywriter Mitsugu Yabe Mobile Copywriter Taku Tsuboi Mobile Designer Shinnosuke Sakairi Agency Hakuhodo

Online Advertising COLOUR TOKYO! Online Advertising / Digital Advertising Campaigns Designer Kojiro Futamura Art Director Ken Funaki Art Director Ryoji Tanaka Technical Director Toshiyuki Sugai Producer Toshi Morikawa Planner Kazuaki Hashida Planner Ikuko Ota Creative Director Kentaro Kimura Creative Director Junya Masuda Senior Creative Director Hisashi Fujii System Manager Hiroo Suzuki

Packaging Design CHANGING LANES Packaging Design / Packaging Designer Ryan Psaila Designer Dominic Roberts Copywriter David Kalucy Copywriter Dominic Roberts Photographer Luke Byrne Design Director Dominic Roberts Design Studio Mash Creative Director James Brown Creative Director Dominic Roberts Brand Manager Justin Lane

Press Advertising F**K OFF Press Advertising / Magazines Press Advertising Colour Press Advertising / Newspaper Press Advertising Colour Art Director Mark Reddy Copywriter Nick Gill Photographer Kiran Master Typographer Chris Chapman Designer Chris Chapman Creative Director Nick Gill Advertising Agency Bartle Bogle Hegarty Planner Cat Collins Account Handler Jane Roach Account Handler Lucy Kennedy Art Buyer Sarah Pascoe Director Of Communications (Client) Diana Green Director Of Communications (Client) Andrew Nebel Client Barnardo's Brand Barnardo's

Press Advertising PRODUCT RECALL Press Advertising / Newspaper Press Advertising Black & White Art Director Joris Kuijpers Copywriter Dylan de Backer Creative Director Dylan de Backer Creative Director Joris Kuijpers Advertising Agency DDB Amsterdam Account Handler Miriam van Dijk Account Handler Nelly de Wit Client Marketing Manager Mark van Heffen Client Pon's Automobielhandel BV Brand Volkswagen

Product Design NATURAL NURSER BABY BOTTLE Product Design / Home Design Director Daniel Harden Designer Daniel Harden Designer Robert Strickler Manufacturer Howard Mullin Design Group Whipsaw Client Marketing Manager Sarah Eisner Client Jennifer Morrill Brand Adiri

Product Design IPOD TOUCH Product Design / Leisure Designer Bart Andre Designer Daniel Coster Designer Richard Howarth Designer Daniele de Iuliis Designer Jonathan Ive Designer Steve Jobs Designer Duncan Kerr Designer Shin Nishibori Designer Matthew Rohrbach Designer Doug Satzger Designer Christopher Stringer Designer Eugene Whang Designer Rico Zorkendorfer

TV & Cinema Advertising TOUCH TV & Cinema Advertising / TV Commercials 41-60 seconds Director Tom Kuntz Copywriter Eric Kallman Art Director Craig Allen Creative Director Gerry Graf Creative Director Ian Reichenthal Creative Director Scott Vitrone Producer Scott Kaplan Production Company MJZ Advertising Agency TBWA\Chiat\Day Agency Producer Nathy Aviram Special Effects The Mill Flame Artist Angus Kneale Colorist Tim Masick Editor Gavin Cutler Sound Designer Lewis Herrin Brand Skittles Client Mars

TV & Cinema Crafts EFFORTLESS TV & Cinema Crafts / Production Design TV & Cinema Crafts / Practical Special Effects Director Fredrik Bond Copywriter Tori Flower Art Director Oli Beale Creative Director Yan Elliott Creative Director Luke Williamson Producer Ran Holst Production Company Sonny London Advertising Agency WCRS Agency Producer Lesley Williams Editor Patric Ryan Lighting Cameraperson Ben Seresin Sound Designer Aaron Reynolds Account Handler Linsay Bell Marketing Manager Jonathan Bull Brand Manager Michael Walford Client Sara Lee Brand Brylcreem

TV & Cinema Crafts DANGEROUS LIAISONS TV & Cinema Crafts / Direction TV & Cinema Crafts / Editing Director Ringan Ledwidge Copywriter Dean Wei Art Director Steve Wakelam Producer Sally Humphries Creative Director Caroline Pay Set Designer Richard Bridgeland Production Company Rattling Stick Advertising Agency Bartle Bogle Hegarty Agency Producer Davud Karbassioun Special Effects Phillip Crowe Editor Richard Orrick Lighting Cameraperson Alwin Kuchler Music Composer Little Annie Sound Designer Aaron Reynolds Account Handler Dominic Stinton Brand Manager (Client) Andrea Moore Client Levi`s Brand Levi`s

TV & Cinema Crafts PLAY-DOH TV & Cinema Crafts / Direction TV & Cinema Crafts / Animation & Visual Effects Director Frank Budgen Copywriter Juan Cabral Art Director Juan Cabral Executive Creative Director Richard Flintham Creative Director Juan Cabral Producer Rupert Smythe Production Company Gorgeous Enterprises Animation Passion Pictures Advertising Agency Fallon Agency Producer Nicky Barnes Editor Ted Guard Lighting Cameraperson Frank Budgen Sound Designer Parv Thind Account Handler Ben Cyzer Client Sony Bravia

TV & Cinema Crafts TIME THEFT TV & Cinema Crafts / Direction TV & Cinema Crafts / Editing Director Frederic Planchon Copywriter Nick Gill Art Director Nick Gill Creative Director Mick Mahoney Producer Lucy Gossage Production Company Academy Films Advertising Agency Bartle Bogle Hegarty Agency Producer Helen Powlette Editor Johnnie Scarlett Lighting Cameraperson Phillipe Le Sourd Music Composer Sid Jacobson Music Composer Jimmy Krondes Sound Designer Jack Sedgwick Sound Designer Parv Third Account Handler Richard Stainer Marketing Manager (Client) Dominic Chambers Brand Manager (Client) Charlie Smith Client Vodafone Brand Vodafone

TV & Cinema Crafts MUSIC PIECES TV & Cinema Crafts / Use of Music Music Arranger Nick Foster Music Arranger Jason Pierce Music Arranger Peter Raeburn Music Composer Nick Foster Music Composer Jason Pierce Music Composer Peter Raeburn Director Nick Gordon Copywriter Samuel Akesson Copywriter Tomas Mankovsky Art Director Samuel Akesson Art Director Tomas Mankovsky Creative Director Juan Cabral Producer Sally Campbell Producer Lucy Gossage Music Production Company Soundtree Music Production Company Academy Films Production Designer Tom Wales Advertising Agency Fallon London Agency Producer Jo Charlesworth Editor Suzy Davis Lighting Cameraperson Antonio Paladino Set Dresser Stefanie Grieve Sound Nick Foster Sound David McEwan Sound Peter Raeburn Sound Jack Sedgwick Planner Jo Hudson Account Handler Nathalie Clarke Marketing Manager Hugo Feiler Client Sony Brand Walkman

TV & Cinema Crafts BELONGING TV & Cinema Crafts / Practical Special Effects Director Frederic Planchon Copywriter Samuel Akesson Copywriter Tomas Mankovsky Art Director Samual Akesson Art Director Tomas Mankovsky Choregrapher Antonio Gilmartinez Choregrapher Clive Mendus Creative Director Micah Walker Producer Simon Cooper Production Company Academy Films Advertising Agency Fallon London Agency Producer Nicky Barnes Editor Jonnie Scarlett Lighting Cameraperson Bruno Delbonnel Music Composer Devendra Banhart Music Arranger Devendra Banhart Sound Designer Parv Thind Planner Gareth Goodall Account Handler Kathrien De Bauw Brand Manager Natasha Payne Brand Manager Rachel MacBeth Music Publishers Chrysalis Music

TV & Cinema Crafts INTERVIEW TV & Cinema Crafts / Sound Design Director Calle Astrand Copywriter Peter Albores Copywriter Nathan Frank Art Director Dan Lucey Executive Creative Director Jan Jacobs Executive Creative Director Leo Promutico Producer Luke Beauchamp Line Producer Ira Brooks Chief Creative Officer Tony Granger Production Company Dab Hand Media Advertising Agency Saatchi & Saatchi NY Agency Producer Dani Stoller Special Effects Avtar Bains Editor Dan Maloney Puppeteer Craig Marin Lighting Cameraperson Martin Tedin Account Handler Andrea Diquez Account Handler Gus Marmarinos Account Handler Sarah Beaumont Client Procter & Gamble Brand Tide to Go

TV & Cinema Crafts CAKE TV & Cinema Crafts / Practical Special Effects Director Chris Palmer Copywriter John Allison Copywriter Chris Bovill Art Director John Allison Art Director Chris Bovill Executive Creative Director Richard Flintham Producer Rupert Smythe Production Company Gorgeous Enterprises Advertising Agency Fallon London Agency Producer Nicky Barnes Editor Paul Watts Lighting Cameraperson Bruno Delbonnel Music Composer Rodgers & Hammerstein Music Arranger Rodgers & Hammerstein Sound Designer Parv Thind Account Handler Simon Owen Head Of Marketing Mary Newcombe National Communications Manager Simon Barker Music Artist Julie Andrews

TV & Cinema Graphics E4 REFRESH-LOADING BAY / E4 REFRESH-BEACH / E4 REFRESH-HOTEL TV & Cinema Graphics / TV Brand Identities Director Noah Harris Art Director Noah Harris Creative Director Neil Gorringe Senior Producer Jason Delahunty Producer Selena Cunningham Special Effects Charles Copping Special Effects Helen Duckworth Special Effects Olly Reid Special Effects Jasper Scheepbouer Special Effects Paul Smith Special Effects Robin Watson Editor Noah Harris Director of Photography Toby Howell Sound Designer Si Begg Production Company HotHead Films Advertising Agency 4Creative Agency Producer Selena Cunningham Client Channel 4 Brand E4 brand identity

TV & Cinema Graphics MEAT TV & Cinema Graphics / TV Promotions, Stings & Programme Junctions Director Daniel Levi Copywriter Lawrence Seftel Art Director Dave Day Executive Creative Director Richard Flintham Producer Joanna Yeldham Set Designer Russell De Rozario Production Company Red Bee Media Advertising Agency Fallon London Agency Producer Jo Charlesworth Music Composer Jonny Trunk Animator Andy Joule Director of Photography Ben Moulden Planner Matt Springate Account Handler Ben Cyzer Brand Manager Katherine Bingham

Viral SUNGLASS CATCH Viral / Viral Films Director Benzo Theodore Creative Director Chuck McBride Creative Director Travis Britton Producer Steve Hanft Special Effects Johannes Gamble Advertising Agency Cutwater Agency Producer Jennifer Golub Agency Producer Jesse Brihn Editor Benzo Theodore Music Composer Squeak E Clean Marketing Manager (Client) Erika Ferszt

Viral TRAIN Viral / Direction Copywriter Thorbj`rn Kvien Madsen Art Director Martin R?stvold Thorsen Producer Espen Horn Producer Richard Patterson Special Effects Clas Dietmann Production Company Motion Blur Advertising Agency DDB Oslo Agency Producer Cyril Boije Editor Ove Kenneth Nilsen Lighting Cameraperson Gaute Gunnari Sound Designer Baard Hauan Ingebretsen Account Handler Atle Skageng Brand Manager Hanne Haugen Client Hydro Brand Gas

Viral HOW WE MET Viral / Animation & Motion Graphics Animator Pat Beirne Direction The Viral Factory Copywriting The Viral Factory Director Jake Lunt Producer Patrick Duguid Production Company The Viral Factory Advertising Agency The Viral Factory Animation Assistant Emily Woodburn Editor Jamie Foord Music Composer Son of Dave Online Audio Mix Dave Poole Contributing Agency Cheil Worldwide Client Samsung Electronics Brand Samsung Mobile

WRITING FOR ADVERTISING MICHAEL MADSEN / MENA SUVARI / VAL KILMER / MACAULAY CULKIN Writing for Advertising / TV & Cinema Advertising Copywriter Stephen Butler Copywriter Erik Enberg Copywriter David Kolbusz Copywriter Sam Walker Art Director Stephen Butler Art Director Erik Enberg Art Director David Kolbusz Art Director Sam Walker Creative Director Stephen Butler Creative Director Robert Saville Creative Director Mark Waites Director Stacy Wall Producer Rob Godbold Production Company Epoch Advertising Agency Mother Agency Producer Juliet Pearson Project Manager Kerriann Clem Editor Sam Sneade Lighting Cameraperson Salvatore Totino Planner Dylan Williams Head Of Advertising And Design (Client) Rachel Macbeth Client Orange Brand Orange