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07.02.2006
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Altman&Solopov agency developed a New Year's gifts for the partners of "NTV-Plus"
This year "NTV-Plus" Company decided to please its partners and clients with especially non-standard New Year's gifts. From ten of ideas by Altman&Solopov agency, forming the advertising syndicate "Idalgo imadzh", they chose the two ones.
The souvenir plate by Villeroy&Boch with the drawing, executed by the designers of "Idalgo imadzh" in the technique of ancient engraving, was chosen as the VIP-gift. 800 of such plates were packed into the boxes, specially developed for them and provided with cards-instructions, in which with a known portion of humour "two running regimes: aesthetic and gastronomic" were described.
The second idea caused the basic complexities. As a "usual souvenir" was swept aside initially, it was offered to make a mass gift the real alive fir-trees. But small. 30-centimetric little fir-trees "Konica" in pots were delivered from Finland. And the whole week till the New Year Altman&Solopov employees had to look after them in a warehouse (to water, protect from an overheat, etc.). The advertisement makers (though not botanists) had safely coped with the task, after what the green little babies were packed into plastic tubes and sent to the addressees.
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