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02.02.2006

"Laguena Emporium" company brings Revolution tea on the market





In the beginning of 2006 "Laguena Emporium" company brought on the Russian market of tea the American brand Revolution, premium category. Its production is focused both on use in HoReCa segment, and for individual consumption.

Before the American tea Revolution was not known to the Russian consumer, though its distributors exist in Germany and Great Britain. Today "Laguena Emporium" company acquaints the Russian consumer with this brand, which offers the packed black and green tea, fruit, and also grassy teas Revolution. Purchases of high-quality raw material are realized in India, Sri Lanka, China and Taiwan. The process of blending and packaging of big-leaf tea is made on the hi-tech equipment in the state of Arizona.

The line of tea tastes and aromas from Revolution includes the following trademarks: Infuser Tea Bags, T-Box Revolution, T-Pot Revolution and T-Organics Pyramid Bags. All of them represent elite sorts and belong to the segment "premium".

The Primary goal of the project was positioning of the tea, as revolutionary combination of quality and taste with mobility. The modern American product being an attribute of successful, but the accelerated rate of life, offers new attitude to tea culture, different from the traditional English one.

In the design-concept the product's naturalness is brought to the forefront (the image of fruits, colors, leaves on package), that brings to a focus of a consumer the product ecological compatibility. In a basis of the product lays the innovative tea bag made of a silk material, instead of a paper. Transparent bag allows observing the process of disclosing and boiling of whole tea leaves.

This year "Laguena Emporium" company is planning to launch its work in the majority of regions of Russia, to become the exclusive supplier and distributor of elite marks of coffee and tea on the territory of Russia and in the countries of CIS.

The package design of all the four lines was developed by the company manufacturer Revolution Tea, LLC.





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