19.01.2006

"Belaya dacha" company created new harmless package for the vegetables of premium-class

"Belaya dacha" company developed the special concept of harmless packing for weight vegetables of "Premium" class, such as: tomato, cucumber, pepper and eggplant.

New packing of "Belaya dacha" vegetables is a branded mat, made of a harmless material - micro-corrugated cardboard, on which the vegetables are laid out. Use of special breathing flow-pack, into which the mat is packed, provides optimum conditions of the product storage.

For the first time names of all sorts of vegetables are indicated on etiquettes. Now the Russian buyer will know the favourite sort of tomato, pepper, cucumber or eggplant. While developing the new packing the most popular among buyers capacities of vegetables' packing were considered.

Vegetable production of "Premium" class is selected according to the most scrupulous requirements of a buyer. When packing the production in the new package all the products undergo careful manual calibration - they are sorted according to the form, size and color.

The data of "Komkon " company also confirm, that for the last five years the number of consumers, ready to buy expensive ecologically pure products, has increased almost for 20%, and 57% of inhabitants of Moscow declared their consent to pay more for healthy ecology of feed.

Already today vegetables of "Belaya dacha" in new eco-package can be seen in all large trading chains of Moscow, such "Sedmoj kontinent", "Perekrestok", "MosMart", "MarktKauf" hypermarket.

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