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10.01.2006
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Since December 12 rotation of the ad of a new ultra-modern notebook Sony Vaio TX1 was launched on Rossia, STS and Euronews channels
The ad idea was offered by "Kontakt" advertising agency within the limits of the creative tender, in which 5 agencies had taken part. The ad was planned to be some kind of aesthete video story. The ad heroes - young successful intellectuals, play a bouts-rimes, using Vaio TX1 notebook - easy, compact, perfectly adapted to a modern mobile life. Not at random the novelty Sony Vaio is perfectly entered in the image of a business arrogant person.
During the work at the script the text component of the ad was a little exchanged: from the refined lyrical product "for devoted" the lines have gradually turned into warm Christmas verses that has perfectly coincided with the time of rotation.
As the story is oriented on true intellectuals, the ad was shot using technologies of the "big" cinema. The dynamical method of shooting with mobile cameras and quick change of plans gave the video product an effect of the developed narration.
Creative teamwork:
Creative director: Aleksandr Kislov,
Copyrighter: Tatyana Dmitrieva,
Account manager: Svetlana Shulga,
Production-house: "KV-film",
Director: Aleksandr Savarsky
Operator: Igor Kozhevnikov
Composer: Alexey Korolev
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