13.12.2005

"Imperatorskij chaj" company bring an office tea TeaBreak on the market

In the end of autumn a special office tea "TeaBreak" appeared on the Russian market.

The product is created following all the rules of branding and has the bright-expressed positioning:
" Special office pack, meant for a plenty of tea bags
" Special dispensers, meant for office water coolers, into which replaceable tea packs are put
" Favourite tastes of those who works at offices
" Excellent quality

Some researches had been realized and "Imperatorskij chaj" offers tea, which is loved by 98% of office workers


Ceylon black tea	Chinese green tea	Ceylon tea with bergamot

An easy and convenient element, put on a bottle with drinking water, is developed and patented. Cooler and such bottles are in 89% of offices.
The tea packs are easily put into this element.
Original packings meant for 40 tea bags, with a cut below for easy extracting of the packs. Packings are designed specially for office water cooler.

The design advantages:

" Tea is in the same place, where water is!
" Tea is always in the same place!
" Tea does not occupy any place on shelves and in cases!
" All tastes of tea - are near!

Inside of each tea bag there is a happy number, by means of which all tea fans can get prizes and simply to have a 5-minute tea respite in a hard office life.

Concept-design was realized by "Imperatorskij chaj" company together with "Brand Technology" agency.