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24.11.2005
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"Vesna" ad holding realizes a new ad campaign of Perfekt TM
In "Vesna" ad holding it was decided that the third is wanted here. A condom became the third in the new advertising campaign of Perfekt TM, launched on November 15 in five cities of Ukraine. Last year "Vesna" ad holding developed a package for Perfekt TM, and here we have the results of the new stage of cooperation.
"The basic complexity was in the ad campaign low budget", - Arthur Shahov, "Vesna" ad holding creative director, tells. Any game ad and was out of the question, so we had to search for copies of a man and a woman. The ad appeared to be short that allowed placing it on channels some times a day. The original-models of sticker in the underground and street boards were developed on the basis of the ad. A corporate character of Perfekt TM, created by us, is on all the carriers of advertising.
Inhabitants of Dnepropetrovsk, Kharkov, Odessa and Lvov will see the ad.
Supporting channels of communication: inhabitants of Kiev, Dnepropetrovsk and Kharkov will see the sticker in the underground, inhabitants of these cities and of Odessa will see the street boards.
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