|
15.11.2005
|
"Lesta" Studio created name and logotype, and also developed package design and concept of positioning of the new trademark of goods for female hygiene, produced by C-Airlaid Company
The new name Bliss has appeared on the Russian market of goods for female hygiene.
For C-Airlaid Company, the manufacturer of goods for female hygiene, employees of "Lesta" studio developed a name and an original logotype of the new trademark, and also created a package design. Now the work at the general concept of the product positioning on the market lasts.
Female hygienic pantyliners Bliss are produced in Russia with use of the modern non-woven material "airlaid", produced according to the European technology. This production is oriented on women, appreciating high quality of such goods, thinking originally and non-standardly. It is a woman who remains true to herself in any circumstances, realizes needs of her body and enjoys her life, discovering something new.
Considering all these nuances, the experts of "Lesta" studio had a task to make an unusual, attractive, bright and remembered package design with original logotype and elements of refinement. At the same time the package design should cause association not with goods of female hygiene, but with perfumery or cosmetic goods. It was an unusual, but interesting task, set to the developer.
As the results of lead focus groups have shown, the package of Bliss TM is allocated among other packings of this segment goods, attracting attention due to their non-standardness. The graceful design decision gives elegance and dynamism to the packings. The women, participated in focus-groups, have positively estimated package design of the new trademark.
So, "Lesta" studio designers managed to solve the set task and to develop the modern style for the new mark of pantyliners, which, we hope, will occupy a worthy place on the market of goods for female hygiene, and the name of Bliss will become a symbol of a bright, stylish woman with active vital position.
Creative teamwork:
Project head, C-Airlaid company: Lyudmila Birman
"Lesta" studio director: Malik Hatazhaev
Project heads, "Lesta" Studio: Sergey Krasov, Anna Samofalova
"Lesta" studio designer: Kristina Magnitskaya
|
|
|
|
|
 |
|
|
|
