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15.11.2005
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Carat agency launched on-line campaign for Kodak
Carat media-agency (entering into Aegis Media/OKS communication group) launched on-line campaign of the new products by Kodak. A line of Kodak Easyshare cameras will be presented in the Internet. In a basis of the campaign, which will be lasting till the end of 2005, technologies of banner advertising, contextual advertising, sponsoring and public relations lay.
As models of the cameras are intended for different target groups, the individual media mix was developed for each of them. For example, V series - is compact and simple in its use, therefore, it is interesting, first of all, to women. For their promotion the sites oriented on female audience were chosen - Kleo.Ru, Eva.Ru, Mama.Ru. Besides such resources, as Mail.Ru, Afisha.Ru and Afisha-Yandex.Ru were enabled. Also the information about the camera is distributed among subscribers of Subscribe.Ru.
The individual media mix was developed for the system Kodak Easyshare (Point and Shoot or High Zoom), offering a significant set of additional options. The digital camera and the dock-printer, entering into the set, allow making excellent pictures, at once printing them, both by means of computer, and without it.
The Advertising campaign of this product will pass on such portals, as Yandex.Ru, Afisha.Ru, Gazeta.ru, Nightparty.Ru.
For promotion of the professional digital camera Perfomance (P series) opportunities of the specialized portals, devoted to art of photo and photo techniques were used - Photosight.Ru, Photographer.Ru, Photoforum.Ru. Banners were also placed on the site of national photo archive Photofile.Ru, in the thematic blocks iXBT.com and 3 DNews.ru.
Besides assistance in information support of the advertising campaign was rendered. On such resources as Gazeta.ru, CNews.Ru, Compulenta.Ru, Computerra.Ru editorial articles about the new production of Kodak appeared.
On the national portals, such as Yandex.Ru, Rambler.Ru, Mail.Ru contextual advertising was used. For the period of the campaign Kodak has sponsored such Internet-projects, as Foto.Rambler.Ru, Foto.Mail.Ru.
The advertising campaign is realized on the technological base AdWatchRAdServer.
Creative teamwork:
Adaptation of creative - AdWatch:
Creative director - Anastasia Baranova
Designer - Maksim Bobrov
Technical designer - Kashitsyn Aleksey
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