|
04.10.2005
|
Instinct Ad Agency and Lada 110 tell "thanks" to everybody
In September the ad "Thanks" of Lada 110 mark appeared on air of the national TV channels "Pervij", "Rossia", STS and Ren TV. The creative concept of the film was developed by Instinct ad agency.
In September the new ad campaign of Lada 110 mark was launched. Its purpose is to raise loyalty and to support the sales during the autumn-winter period.
This action is anniversary, as the model has been on the market for already ten years. For this time "Ten" passed many tests, but thus it became one really "national" car. "That's why in the new ad we wished to tell thanks on behalf of "AVTOVAZ" and of Lada 110 model to all the mark owners", - Svetlana Kotkova, Instinct Ad Agency account-manager, says.
In the ad campaign it was decided to oppose the car to severe Russian conditions of its operation and not to do accent on performance attributes of Lada 110. In the work the most unusual is ad of the car advantages through thankful words in address of its "verifiers".
Slogan: ".. Lada. Keep moving"
Timing: 20sec.
Mark: "Lada 110"
Category of goods: Cars
Client: Avtovaz
Creative teamwork:
Client: Elena Chernova, Aleksandr Gromkov, Aleksey Shishkin
Agency: "Instinct"
Creative director: Jaroslav Orlov, Roman Firajer
Art-director: Victor Yemelyanov
Copyrighter: Aleksey Meshkov
Strategic planning director: Sergey Vladimirov
Account director: Lyudmila Rubanenko
Account-manager: Svetlana Kotkova
Account-executive: Elena Rybkina
Agency producer: Roman Zhirnyh
Production: "ArtWorks"
Producer (of the production-house): Vladislav Tyltin
Line producer - Anton Kirillov
Director: Aleksey Tishkin
Operator: Ermolenko Evgenij
Art-director: Aleksandr Aulov
Costume designer: Ekaterina Avramova
Actor: Sergey Pereboev
|
|
|
|
|
 |
|
|
|
