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29.04.2005
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NFQ ad agency realizes ad campaign of Mercedes-Benz car of E-class
From April 1 till April 30 NFQ ad agency realizes ad campaign of Mercedes-Benz car of E-class on the central TV. ORT, RTR and EuroNews TV channels are involved in the campaign. The campaign is going under a slogan "Perceptibly more dynamics".
The purpose of the campaign is: to inform potential consumers about the new engines E 280 and E 350 appearance in the models of E - Class in 2005, and also about sport packet for external and internal equipment of the car that gives to it more sports look. Modernization of E - Class touched both the technical part and the design, which makes the car more dynamical, sports and emotional.
Target audience:
• Men
• 35-60
• Income A
Ad adaptation - NFQ ad group
Time-keeping - 20 sec.
Creative teamwork:
Creative director - Maria Zaharova.
Postproduction producer - Andrej Ovchinnikov.
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