|
18.04.2005
|
Proximity Russia ad agency (BBDO group of companies) created ad campaign for Matiz brand of UZ-DAEWOO company
2 creative ideas were presented to the client: the first was developed according to the brief, and the second one represented agency's vision of the brand. As a result the client accepted the agency's conception, built not upon the basic functional-emotional characteristics of motorcars (compact, city, bright), but communicating the idea that Matiz is the car for a person who is lives in a city and keeping up to date. This idea became a new platform of Matiz brand on the Russian market.
Creative teamwork:
Client:
"Kvingrup" company with limited liability ad and PR department director - Natalia Vrublevskaya
Proximity Russia agency teamwork:
Creative director/art director: Ilia Smolin
Copyrighter: Maxim Zelentsov
Copyrighter: Andrej Preobrazhenskij
Account director: Irina Kibizova
Account executive: Sofia Viktorova
Production studio: " Park Production "
Director/operator: Renato Alfarano
Producer: Vasilij Balashov
Composer: Ivan Markovskij
Computer graphics: "Trehmer" studio
Art-director: Dmitrij Venikov
3D designer: Dmitrij Kostarev
3D supervisor: Dmitrij Propistsov
|
|
|
|
|
 |
|
|
|
