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18.03.2005
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"Melehov i Filiurin" Ad Group for BADEN Footwear Company
"Melehov i Filiurin" Ad Group created complex ad campaign for BADEN footwear brand.
BADEN tries to take a stand of comfortable footwear and addresses its ad to women of 40-50 years, having an average level of income. The increased completeness of boot-tree, a flexible sole, an anatomic insole and natural materials are the main advantages of BADEN footwear.
The ad group created a TV ad, realized the logotype and package redesign, carried out the complex of services, connected with registration of sale places, developed the idea of outdoor ad.
Client-manager: T.Sultanova
Designer: A.Kolesnikov
Script authors: K.Mankovskij, O.Guschin
Producer: M. Vasiliev
Director: A.Karpenko
Operator: A.Tirskij
Computer graphics: J.Taksin
Composer: D.Chudinov
Budget cost of the ad production - $15 000
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