A present packing for the sparkling wine JP Chenet from BQB ideas to brand

BQB ideas to brand agency has worked out a present packing for the sparkling wine JP Chenet by the comercial house "Rusimport". The bottles of JP Chenet is known for the nonstandard shape of the bent bottleneck.

The main idea of the brand mark is based on a legend.
"….A curve bottle, given to Ludowig IV by chance, made him angry and he demanded Jean Paul Shene for explanations. The vinegrower said that the bottle was not curve , but just bended before the luster of His Majesty. Since that time the JP Chenet's bottles have been produced with the bent bottleneck….". For preservation of this image element, considering the fact that the bottle is absolutely latent in the box, a bent present box was offered and realized.

Now the distribution of the new product to the restaurants and supermarkets is going on.