Clearasil for men: a healthy skin without problems
Boots Healthcare Company carries out advertising campaign on a TV of new series
of cosmetic means for men: Clearasil for men. Clearasil for men intended for
a complex skin care of face and body of youths and young men in the age of 16-24
years. In the Mix block of commercials 6 cosmetic means of the new series are
presented: a shampoo-shower gel and washings 3 in 1, shaving gels for normal
and for a sensitive skin, balsam after the shaving, invigorating foam with the
crunchy effect, tonic gel for washing. The McCann Erickson Advertising Agency
has carried out development of the TV roller creative concept and shooting for
the Boots Healthcare Company.
Copyrighter: Edik Gincharadze
Art Director: Irina Shanina
Director: Edik Gincharadze (McCann Erickson)
Operator: Edward Mashkovich
Production House: KV-film
Actor (Model): Artem Dushkin
Title of the roller: Mix
