The new advertising campaign of Nivea Visage brand goes on TV
The TBWA\Russia, the Russian Division of International TBWA\Worldwide Network
Advertising Agency has completed adapting of Three Steps to the Beauty block
of commercials for Nivea Visage brand, inherent to the German Beiersdorf Company.
The creative has been developed by the TBWA Polish office. The problem of the
Russian division, by words of Yelena Karpova, the TBWA\Russia Group-Account
Director, included adapting of the roller for Russia and for some CIS Countries.
Local adapting has included rewiring of the roller, creation of new original
text and writing of new music.
In the roller the Nivea Visage base line, intended for daily complex skin care
(cleaning up, tone up and moistening), is presented. Advertising, first of all,
is oriented to young state-of-art women, who keep up and care for own appearance.
The roller is on central TV channels air since October.
