Melehov and Filurin advertising group has developed Estie trademark

The Melehov and Filurin advertising group has developed Estie trademark for Conquest-food Company. The Company has issued pies and pastries on the market under this trademark.

As there is a legend, that confectionery production pies and pastries production, particularly, has arisen in France, in the trademark technical project the wishes that both the word and the actuarial embodiment had the French stylization and distinct connection with the production - beautiful and tasty confectionery products contained. The designer recognized that the pie is very beautiful, and the label should terminate a transparent wrapper minimally.

Under Estie trademark production cultivates the French confectionery direction. The high quality whipped cream are used in the compounding basis, giving items the easiness and making Estie production low-caloric, in compare with traditional Russian compounding items.

Designer: Natalia Shalaginova
Adviser on naming: Jury Terentyev