| Êðóïíåéøèå ðåêëàìîäàòåëè íà ðàäèî â 2004 ãîäó | ||||||||
|---|---|---|---|---|---|---|---|---|
| ¹ | Ðåêëàìîäàòåëü | Äëèòåëüíîñòü, ãîä, ìèí. | Äîëÿ, % | Äëèòåëüíîñòü, ïîëóãîäèå, ìèí. | Èçìåíåíèå çà ïîëóãîäèå, % | Èçìåíåíèå äîëè çà ïîëóãîäèå, % | ¹ çà ïîëóãîäèå | Èçìåíåíèå ¹¹ |
| 1 | ÌÎÁÈËÜÍÛÅ ÒÅËÅÑÈÑÒÅÌÛ | 24 928.92 | 5.21 | 16 309.45 | 52.85 | -0.29 | 1 | 0 |
| 2 | ÁÈ ËÀÉÍ | 21 691.75 | 4.54 | 13 903.48 | 56.02 | -0.16 | 2 | 0 |
| 3 | ÄÎÍ-ÑÒÐÎÉ | 13 696.22 | 2.86 | 8 640.75 | 58.51 | -0.05 | 4 | 1 |
| 4 | ÒÍÒ | 6 754.58 | 1.41 | 5 218.50 | 29.44 | -0.35 | 5 | 1 |
| 5 | ON CLINIC | 6 185.05 | 1.29 | 4 136.50 | 49.52 | -0.10 | 6 | 1 |
| 6 | ÑÒÑ | 5 410.52 | 1.13 | 3 340.75 | 61.96 | 0.00 | 7 | 1 |
| 7 | ÊËÀÐÓÑ ÒÐÅÉÄÈÍÃ | 4 446.17 | 0.93 | 2 861.13 | 55.40 | -0.04 | 8 | 1 |
| 8 | CAPITAL GROUP | 3 949.35 | 0.83 | 2 387.85 | 65.39 | 0.02 | 9 | 1 |
| 9 | DR. & ALEX | 3 600.50 | 0.75 | 2 025.52 | 77.76 | 0.07 | 12 | 3 |
| 10 | ÏÅÐÂÛÉ ÊÀÍÀË | 3 327.95 | 0.70 | 1 946.47 | 70.97 | 0.04 | 13 | 3 |
| 11 | ÌÅÃÀÔÎÍ GSM | 3 270.08 | 0.68 | 1 200.12 | 172.48 | 0.28 | 33 | 22 |
| 12 | ÒÐÈ ÊÈÒÀ (ÌÀÃÀÇÈÍ) | 2 723.05 | 0.57 | 809.67 | 236.32 | 0.30 | 59 | 47 |
| 13 | GOLDEN PALACE | 2 680.20 | 0.56 | 1 835.08 | 46.05 | -0.06 | 14 | 1 |
| 14 | ÍÒÂ | 2 648.35 | 0.55 | 2 073.28 | 27.74 | -0.15 | 11 | -3 |
| 15 | PARK AVENUE DISCO | 2 643.75 | 0.55 | 1 785.97 | 48.03 | -0.05 | 16 | 1 |
| 16 | REN TV | 2 626.65 | 0.55 | 1 808.02 | 45.28 | -0.06 | 15 | -1 |
| 17 | ÌÓÇ ÒÂ | 2 535.87 | 0.53 | 2 084.13 | 21.67 | -0.17 | 10 | -7 |
| 18 | SAMSUNG ELECTRONICS | 2 201.25 | 0.46 | 1 667.28 | 32.03 | -0.10 | 18 | 0 |
| 19 | ÔÎÐÌÓËÀ ÊÈÍÎ | 2 178.33 | 0.46 | 1 540.88 | 41.37 | -0.06 | 19 | 0 |
| 20 | ÌÅËÜÍÈÖÀ | 2 176.12 | 0.46 | 1 512.65 | 43.86 | -0.06 | 20 | 0 |
| 21 | SIEMENS-BOSCH | 2 105.03 | 0.44 | 1 289.98 | 63.18 | 0.00 | 26 | 5 |
| 22 | ADIDAS-SALOMON AG | 2 065.60 | 0.43 | 1 493.22 | 38.33 | -0.07 | 21 | -1 |
| 23 | ARNOLD COLLECTION | 2 049.70 | 0.43 | 1 333.65 | 53.69 | -0.02 | 23 | 0 |
| 24 | ÎÐÃÀÍÈÇÀÒÎÐ "ÑÒÎÏÓÄÎÂÛÉ ÕÈÒ-2004" | 2 033.88 | 0.43 | 829.28 | 145.26 | 0.15 | 57 | 33 |
| 25 | ÊÎÑÌÎÑ-ÇÎËÎÒÎ | 2 006.07 | 0.42 | 1 297.73 | 54.58 | -0.02 | 25 | 0 |
| 26 | ÊÐÈÑÒÀËË (ÐÀÇÂËÅÊÀÒÅËÜÍÛÉ ÊÎÌÏËÅÊÑ) | 1 953.55 | 0.41 | 1 306.53 | 49.52 | -0.03 | 24 | -2 |
| 27 | MOTOROLA INC | 1 951.57 | 0.41 | 1 174.05 | 66.23 | 0.01 | 35 | 8 |
| 28 | ÀÐÑ (ÒÎÐÃÎÂÛÉ ÄÎÌ) | 1 942.07 | 0.41 | 1 191.07 | 63.05 | 0.00 | 34 | 6 |
| 29 | INDEPENDENT MEDIA | 1 873.32 | 0.39 | 1 211.12 | 54.68 | -0.02 | 32 | 3 |
| 30 | CITIBANK | 1 872.40 | 0.39 | 1 104.45 | 69.53 | 0.02 | 40 | 10 |
| 31 | ÌÎÑÊÎÂÑÊÀß ÑÎÒÎÂÀß ÑÂßÇÜ | 1 835.12 | 0.38 | 1 241.15 | 47.86 | -0.04 | 30 | -1 |
| 32 | ÌÀÍÃÎ (ÌÀÃÀÇÈÍ) | 1 823.37 | 0.38 | 1 279.17 | 42.54 | -0.05 | 28 | -4 |
| 33 | ÌÀÑÒÅÐÄÅÍÒ | 1 804.72 | 0.38 | 1 702.10 | 6.03 | -0.20 | 17 | -16 |
| 34 | HACHETTE FILIPACCHI MEDIAS GROUP | 1 778.12 | 0.37 | 1 284.28 | 38.45 | -0.06 | 27 | -7 |
| 35 | MTV-ÐÎÑÑÈß | 1 773.25 | 0.37 | 905.10 | 95.92 | 0.07 | 53 | 18 |
| 36 | ÐÎÑÑÈß (ÒÅËÅÊÀÍÀË) | 1 748.25 | 0.37 | 681.27 | 156.62 | 0.14 | 77 | 41 |
| 37 | ÌÀÈ ÒÓÐ-ÑÅÐÂÈÑ | 1 746.50 | 0.37 | 984.77 | 77.35 | 0.03 | 46 | 9 |
| 38 | ÐÎÑÃÎÑÑÒÐÀÕ | 1 723.22 | 0.36 | 1 009.45 | 70.71 | 0.02 | 42 | 4 |
| 39 | ÈÄ "ÊÎÌÑÎÌÎËÜÑÊÀß ÏÐÀÂÄÀ" | 1 651.97 | 0.35 | 977.77 | 68.95 | 0.02 | 47 | 8 |
| 40 | ÏÀËÅÐÌÎ | 1 615.28 | 0.34 | 927.47 | 74.16 | 0.02 | 50 | 10 |
| 41 | GILLETTE | 1 610.45 | 0.34 | 811.15 | 98.54 | 0.06 | 58 | 17 |
| 42 | ÈÄ "ÊÎÌÌÅÐÑÀÍÒÚ" | 1 592.40 | 0.33 | 1 121.70 | 41.96 | -0.05 | 37 | -5 |
| 43 | ÝËÅÊÑ-ÏÎËÞÑ | 1 579.52 | 0.33 | 1 229.40 | 28.48 | -0.08 | 31 | -12 |
| 44 | ÏÅÐÂÀß ÈÏÎÒÅ×ÍÀß ÊÎÌÏÀÍÈß | 1 558.80 | 0.33 | 1 030.82 | 51.22 | -0.02 | 41 | -3 |
| 45 | ÌÒÓ-ÈÍÒÅË | 1 527.18 | 0.32 | 993.83 | 53.67 | -0.02 | 43 | -2 |
| 46 | ÅÐÌÀÊ | 1 522.78 | 0.32 | 834.88 | 82.39 | 0.04 | 55 | 9 |
| 47 | ÈÇÄÀÒÅËÜÑÊÈÉ ÄÎÌ "BURDA" | 1 464.87 | 0.31 | 1 116.57 | 31.19 | -0.07 | 38 | -9 |
| 48 | ÈÌÏÝÊÑÁÀÍÊ | 1 461.10 | 0.31 | - | - | - | - | - |
| 49 | ÈÌÏÅÐÈß (ÊÀÇÈÍÎ) | 1 425.63 | 0.30 | 966.22 | 47.55 | -0.03 | 48 | -1 |
| 50 | ÆÈËÈÙÍÛÉ ÊÀÏÈÒÀË | 1 415.18 | 0.30 | 1 249.97 | 13.22 | -0.13 | 29 | -21 |
| 51 | ÀÐÁÀÒ (ÊÓËÜÒÓÐÍÎ-ÐÀÇÂËÅÊÀÒÅËÜÍÛÉ ÖÅÍÒÐ) | 1 410.62 | 0.30 | 1 153.03 | 22.34 | -0.09 | 36 | -15 |
| 52 | ÂÅÍÀ ÏÈÂÎÂÀÐÅÍÍÛÉ ÇÀÂÎÄ | 1 403.63 | 0.29 | 1 403.63 | 0.00 | -0.18 | 22 | -30 |
| 53 | ÅÂÐÎÎÊÍÀ | 1 391.23 | 0.29 | 906.55 | 53.46 | -0.02 | 52 | -1 |
| 54 | ÌÀÒÅÐÈÀ ÌÅÄÈÊÀ | 1 343.83 | 0.28 | - | - | - | - | - |
| 55 | ÎÑÑ | 1 319.72 | 0.28 | 911.62 | 44.77 | -0.03 | 51 | -4 |
| 56 | ÇÎÍÀ (ÐÀÇÂËÅÊÀÒÅËÜÍÛÉ ÊÎÌÏËÅÊÑ) | 1 268.08 | 0.27 | 961.87 | 31.84 | -0.06 | 49 | -7 |
| 57 | ËÅÂÛÉ ÁÅÐÅÃ ÏËÞÑ | 1 258.43 | 0.26 | 985.62 | 27.68 | -0.07 | 45 | -12 |
| 58 | ÍÒÂ ÏËÞÑ | 1 257.53 | 0.26 | 1 111.47 | 13.14 | -0.11 | 39 | -19 |
| 59 | ÊÎÌÑÒÀÐ-ÎÁÚÅÄÈÍÅÍÍÛÅ ÒÅËÅÑÈÑÒÅÌÛ | 1 225.78 | 0.26 | - | - | - | - | - |
| 60 | ÑÄÑ-ÝÊÎÌ | 1 220.18 | 0.26 | - | - | - | - | - |
| 61 | ÑÏÎÐÒÌÀÑÒÅÐ | 1 202.78 | 0.25 | 664.00 | 81.14 | 0.03 | 80 | 19 |
| 62 | ÏÀÐÀÄÈÇ (ÊÈÍÎÏÐÎÊÀÒ) | 1 181.95 | 0.25 | - | - | - | - | - |
| 63 | FEELEE MANAGEMENT | 1 172.73 | 0.25 | 702.33 | 66.98 | 0.01 | 73 | 10 |
| 64 | ÈÇÄÀÒÅËÜ "ÏÈÍÃÂÈÍ" | 1 158.50 | 0.24 | 798.80 | 45.03 | -0.03 | 60 | -4 |
| 65 | ÑÎÂÀ (ÊËÓÁ) | 1 143.22 | 0.24 | 727.78 | 57.08 | -0.01 | 67 | 2 |
| 66 | BALLANTINE`S BAR | 1 130.13 | 0.24 | 765.43 | 47.65 | -0.02 | 64 | -2 |
| 67 | MARS-RUSSIA | 1 129.40 | 0.24 | - | - | - | - | - |
| 68 | ÃÐÀÔÔÈÒÈ | 1 112.70 | 0.23 | 738.22 | 50.73 | -0.02 | 66 | -2 |
| 69 | ÑÅÄÜÌÎÉ ÊÎÍÒÈÍÅÍÒ | 1 107.47 | 0.23 | 831.37 | 33.21 | -0.05 | 56 | -13 |
| 70 | ÎÊÅÀÍÎÌÈÐ | 1 105.60 | 0.23 | - | - | - | - | - |
| 71 | ÐÅÄÀÊÖÈß ÃÀÇÅÒÛ ÌÎÑÊÎÂÑÊÈÉ ÊÎÌÑÎÌÎËÅÖ | 1 089.55 | 0.23 | - | - | - | - | - |
| 72 | ÀÂÒÎÃÀÐÀÍÒ | 1 074.57 | 0.22 | 577.92 | 85.94 | 0.03 | 94 | 22 |
| 73 | ÒÎ×ÊÀ | 1 073.60 | 0.22 | 695.10 | 54.45 | -0.01 | 74 | 1 |
| 74 | NIKITA | 1 063.27 | 0.22 | - | - | - | - | - |
| 75 | ÐÎÑÁÈÇÍÅÑÊÎÍÑÀËÒÈÍÃ | 1 050.03 | 0.22 | 773.83 | 35.69 | -0.04 | 63 | -12 |
| 76 | ÃËÀÂÌÎÑÑÒÐÎÉ | 1 048.08 | 0.22 | 855.43 | 22.52 | -0.07 | 54 | -22 |
| 77 | ÝÂÀËÀÐ | 1 033.92 | 0.22 | - | - | - | - | - |
| 78 | ÀÂÀÍÃÀÐÄ ÁÀÍÊ | 1 030.30 | 0.22 | 684.25 | 50.57 | -0.02 | 76 | -2 |
| 79 | ÍÈÊÑ | 1 027.40 | 0.21 | - | - | - | - | - |
| 80 | ÅÂÐÎÌÅÄÏÐÅÑÒÈÆ | 1 004.33 | 0.21 | 641.40 | 56.58 | -0.01 | 84 | 4 |
| 81 | ÄÅÍÒÀ ÂÈÒÀ | 998.53 | 0.21 | - | - | - | - | - |
| 82 | ÍÈÊÈÒÈÍ (ÑÒÓÄÈß) | 990.37 | 0.21 | 617.38 | 60.41 | -0.00 | 85 | 3 |
| 83 | ÎÐÃÀÍÈÇÀÒÎÐ "ÍÀØÅÑÒÂÈÅ-2004" | 986.33 | 0.21 | 986.33 | 0.00 | -0.13 | 44 | -39 |
| 84 | ÑÁÅÐÁÀÍÊ | 982.43 | 0.21 | 581.15 | 69.05 | 0.01 | 93 | 9 |
| 85 | Á2 | 971.80 | 0.20 | 706.10 | 37.63 | -0.04 | 71 | -14 |
| 86 | RITZIO ENTERTAINMENT GROUP | 961.60 | 0.20 | - | - | - | - | - |
| 87 | ÀÔÈØÀ ÈÍÄÀÑÒÐÈÇ | 953.25 | 0.20 | 787.68 | 21.02 | -0.07 | 61 | -26 |
| 88 | ÐÎÑÍÎ | 948.77 | 0.20 | - | - | - | - | - |
| 89 | ÌÀÑÒÅÐËÅÊ | 942.60 | 0.20 | - | - | - | - | - |
| 90 | NOKIA | 932.75 | 0.20 | - | - | - | - | - |
| 91 | ÈÔÄ ÊÀÏÈÒÀËÚ | 914.87 | 0.19 | - | - | - | - | - |
| 92 | MCDONALD`S | 909.47 | 0.19 | - | - | - | - | - |
| 93 | ÌÀÊÑÓÑ | 898.62 | 0.19 | - | - | - | - | - |
| 94 | ÈÌÏÅÐÈÀË (ÊÀÇÈÍÎ) | 887.78 | 0.19 | - | - | - | - | - |
| 95 | ÊÎÐÁÈÍÀ-ÒÅËÅÊÎÌ | 868.30 | 0.18 | 586.53 | 48.04 | -0.02 | 90 | -5 |
| 96 | ÄÈÊÀß ÎÐÕÈÄÅß | 859.50 | 0.18 | - | - | - | - | - |
| 97 | R-STYLE | 856.25 | 0.18 | 608.23 | 40.78 | -0.03 | 87 | -10 |
| 98 | ÊÀÐÎ-ÔÈËÜÌ | 847.02 | 0.18 | 721.02 | 17.48 | -0.07 | 68 | -30 |
| 99 | ÊÈÍÎÌÀÊÑ | 844.98 | 0.18 | 585.88 | 44.22 | -0.02 | 91 | -8 |
| 100 | ÑÀÄÎÂÎÄ | 835.50 | 0.17 | 760.55 | 9.85 | -0.08 | 65 | -35 |
| Ïðî÷åå | 252 504.17 | 52.81 | 140 134.45 | 80.19 | 5.50 | - | - | |
| Total | 478 119.00 | 100.00 | 296 193.32 | 61.42 | - | - | - | |