Креатив помогает бизнесуПобедители премии The Design Business AssociationНа прошлой неделе состоялось вручение наград британской Дизайнерской Бизнес-Ассоциации (The Design Business Association). Созданная в 1986 году Ассоциация верит в то, что эффективный дизайн способствует росту "креативного" бизнеса. Каждый год награды находят тех, чей дизайн сыграл значительную роль в коммерческом успехе того или иного продукта или услуги. Самый главный критерий оценки в DBA - это эффективность того или иного решения, это единственная награда в мире, которую присуждают на основе коммерческих данных о прибыли. Это помогает не только показать миру, как красиво можно достичь бизнес-цели, но и пропагандирует новый тип отношений клиента и дизайнера, которые вместе могут создать наилучшие - в том числе и коммерческие - условия для творчества.
The Gran Prix
![]() ![]() ![]() TITLE: SoloSTAR disposable pen injector AGENCY:DCA Design International CLIENT: Sanofi Aventis GmbH Pen injectors were introduced over 20 years ago to deliver liquid medication to patients. Lantus, a new once-a-day insulin, was originally offered in a licensed injector device, but in 2003, in order to sustain development of the new insulin, Sanofi Aventis decided to develop its own injector. DCA Design International were tasked with designing a new injector that would deliver a single dose of 80 insulin units without causing discomfort or inconvenience. It also had to satisfy industry standards. Focusing strongly on the needs of users, DCA Design International created a new operating mechanism to deliver a low injection force and a subtle yet appealing design. They also used colour and other differentiation features to help improve safety. SoloSTAR successfully met all product requirements and outperformed previous devices in terms of comfort, safety and ease-of-use. 7 out of 10 patients now prefer the lower injection force of SoloSTAR to competitor products and in 2008 it accounted for 41% of all growth in the global injectable insulin market.
Corporate/Brand
Бронза
![]() ![]() ![]() TITLE: Alib AGENCY:Red Bee Media CLIENT: uktv
Золото
![]() ![]() ![]() ![]() ![]() TITLE: Boots Laboratories Serum 7 AGENCY:Creative Leap CLIENT: Alliance Boots
Серебро
![]() ![]() TITLE: British Chambers of Commerce AGENCY: Elmwood CLIENT: British Chambers of Commerce
Золото
![]() ![]() ![]() TITLE: Cooke & Lewis AGENCY: 20|20 CLIENT: B&Q
Золото
![]() ![]() TITLE: Durex AGENCY: Elmwood CLIENT: SSL International
Серебро
![]() ![]() ![]() TITLE: Frugi AGENCY: Absolute CLIENT: Frugi
Золото
![]() ![]() ![]() ![]() TITLE: Gas Safe Register AGENCY: The Team CLIENT: Capita Group Plc
Бронза
![]() ![]() ![]() TITLE: Graduates Yorkshire AGENCY: Honey Creative CLIENT: Graduates Yorkshire
Бронза
![]() ![]() TITLE: Hiho Rebrand AGENCY: Blue Marlin CLIENT: Hiho
Серебро
![]() ![]() ![]() TITLE: Manchester Central Rebrand AGENCY: Hemisphere CLIENT: Manchester Central Convention
Серебро
![]() ![]() ![]() ![]() TITLE: Pilsen Callao AGENCY: The Brand Union CLIENT: SAB Miller
Бронза
![]() ![]() ![]() ![]() TITLE: Tossed AGENCY: Honey Creative CLIENT: Tossed
Packaging
Бронза
![]() TITLE: Andorinha Olive Oil AGENCY: Pearlfisher CLIENT: The Sovena Group
Бронза
![]() ![]() TITLE: Bassetts Soft & Chewy Vitamins AGENCY: Design Activity CLIENT: Ernest Jackson
Серебро
![]() ![]() TITLE: Bulmers AGENCY: JKR CLIENT: Scottish & Newcastle
Серебро
![]() ![]() ![]() TITLE: Chicago Town Deep Dish AGENCY: The Design Group (tdg) CLIENT: Chicago Town
Золото
![]() ![]() TITLE: Debbie & Andrew's: Sausages AGENCY: Elmwood CLIENT: Debbie & Andrew's
Золото
![]() ![]() ![]() ![]() TITLE: Equal Exchange AGENCY: Good Creative CLIENT: Equal Exchange
Золото
![]() TITLE: Fairview Cheese AGENCY: Coley Porter Bell CLIENT: Fairview Cheese
Бронза
![]() ![]() ![]() ![]() ![]() TITLE: Fox's Redesign AGENCY: Brandopus CLIENT: Northern Foods
Бронза
![]() ![]() ![]() TITLE: Galaxy AGENCY: Brandhouse CLIENT: Mars
Серебро
![]() ![]() TITLE: Ginsters AGENCY: Smith and Milton CLIENT: Ginster
Серебро
![]() ![]() TITLE: Godfreys AGENCY: Elmwood CLIENT: Godfreys
Серебро
![]() ![]() ![]() ![]() TITLE: Harrods Food Halls AGENCY: Honey Creative CLIENT: Harrods
Серебро
![]() ![]() TITLE: Heinz Classic Soups AGENCY: Cowan London CLIENT: Heinz UK & Ireland
Бронза
![]() ![]() ![]() TITLE: Higgidy Pies AGENCY: Ziggurat Brands CLIENT: Higgidy Pies
Бронза
![]() TITLE: Deluxe Honeydrop AGENCY: Pearlfisher CLIENT: Deluxe Honeydrop
Золото
![]() ![]() TITLE: Lotus Caramelised Biscuit AGENCY: Lewis Moberly CLIENT: Lotus Bakeries
Бронза
![]() TITLE: McClelland's Single Malt AGENCY: Nevis CLIENT: Morison Bowmore Distillers
Бронза
![]()
TITLE: Mekhong Export
AGENCY:
Pearlfisher
CLIENT: International Beverage
Серебро
![]() TITLE: REDD'S AGENCY: Pearlfisher CLIENT: SAB Mille
Бронза
![]() ![]() TITLE: Ski AGENCY: Coley Porter Bell CLIENT: Lactalis Nestle Chilled Dairy
Бронза
![]() ![]() TITLE: Soupline Edition Limitee AGENCY: Elmwood CLIENT: Colgate-Palmolive Services
Серебро
![]() ![]() TITLE: Spicentice AGENCY: Honey Creative CLIENT: Spicentice
Бронза
![]() ![]() ![]() TITLE: Waitrose Fresh Herbs AGENCY: Lewis Moberly CLIENT: Waitrose
Design for Society
Золото
![]() TITLE: Be a Star Breastfeeding Campaign AGENCY: The Hub CLIENT: Central Lancashire Primary Care
Бронза
![]() ![]() ![]() ![]() TITLE: Cracking Ideas AGENCY: Bell Design CLIENT: Intellectual Property Office
Бронза
![]() ![]() ![]() TITLE: Home Access AGENCY: The Team CLIENT: Becta
Серебро
![]() ![]() ![]() TITLE: I Spy Campaign AGENCY: Bell Design CLIENT: Crimestoppers
Серебро
![]() ![]() ![]() TITLE: Walk to School AGENCY: Felton Communication CLIENT: Living Streets
Museums, Galleries, Events & Visitor Attractions
Золото
![]() ![]() ![]() ![]() TITLE: BeWILDerwood AGENCY: Purple Circle CLIENT: BeWILDderwood
Бронза
![]() ![]() ![]() TITLE: Harlequins Big Game AGENCY: Minale Tattersfield CLIENT: Harlequins Football Club
Product
Серебро
![]() ![]() ![]() ![]() TITLE: Gyproc Tools Bladerunner AGENCY: FearsomEngine CLIENT: Artex
The Gran Prix
![]() ![]() ![]() TITLE: SoloSTAR disposable pen injector AGENCY: DCA Design International CLIENT: Sanofi Aventis GmbH
Золото
![]() ![]() ![]() ![]() TITLE: Unometer Safeti Plus AGENCY: PDD CLIENT: Unomedical
Design Management
Серебро
![]() ![]() ![]() ![]() TITLE: Harrow Clicks AGENCY: The Team CLIENT: Harrow Council
Бронза
![]() ![]() ![]() ![]() TITLE: McDonald's Global Packaging AGENCY: Boxer CLIENT: McDonald's
Environment
Бронза
![]() ![]() ![]() ![]() TITLE: We Can Recycle More AGENCY: 999 CLIENT: Tower Hamlets Council
Interative & Digital Media
Бронза
![]() ![]() ![]() TITLE: NHS Choices Pregnancy Planner AGENCY: The Team CLIENT: NHS Choices
Internal Communications
Серебро
![]() ![]() ![]() ![]() TITLE: Airlines Moves AGENCY: The Team CLIENT: BAA Heathrow
Point of Sale
Золото
![]() ![]() ![]() TITLE: Make the Switch AGENCY: Vivid Brand CLIENT: Philips
Print
Бронза
![]() TITLE: HMRC Self Assesment Letter AGENCY: Boag Associates CLIENT: HMRC |